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Podcasting as a PR Tool

By Heidi Otway, APR, CPRCPresident of SalterMitchell PR and Host of the Fluent in Floridian PodcastFPRA Member Since 2003 There are more than 1.7 million podcasts, and over 43 million episodes in play across the globe. Prior to COVID-19, 49% of podcast listening was done at home, 32% was in the car. If you’re considering […]

Communicating in an effective and cost-efficient way – before, during and after COVID

By Devon ChestnutCommunications Manager for Cox CommunicationsFPRA Member Since 2007 In my role of managing internal communications for more than 1,900 employees in three states, electronic communication tools have always been a critical tactic in our communication strategy. However, earlier this year, when COVID hit, electronic communication became more valuable than ever. Face-to-face and in-person […]

A message to our members about COVID-19

We are all experiencing an unbelievably challenging time. I believe that it’s in these moments of chaos that we as PR practitioners rise above and remind our company, employers, clients and even ourselves of the value we bring to the bottom line. Right now we are all being tested in ways we’ve never experienced and […]

Show a PR Colleague Some Love & Help Fund Professional Development Scholarships

Show a PR Colleague Some Love & Help Fund Professional Development Scholarships February is the month we celebrate love, and it isn’t limited to romantic relationships. It’s a time for you to show appreciation for people who are important to you. The Florida Public Relations Education Foundation is giving you an opportunity to “Show a […]

My career has strengthened since becoming a Certified Public Relations Counselor and yours can too

Jay Morgan-Schleuning, APR, CPRC Vice President, Accreditation & Certification When public relations practitioners who aren’t certified ask me about the Certified Public Relations Counselor (CPRC) designation, they typically ask if it’s worth doing. My answer is a resounding, “Yes!” And not because I’m FPRA’s vice president of accreditation and certification this year. I have grown […]

Rachel’s recap of Are Brands People? – Nathan Allebach

By Rachel Guidry — Northwest Florida Chapter | Twitter: @rachkristineg; Instagram: @rach.kristine “Over time it’s not enough to appear cool, you have to provide an experience; it’s not enough to provide and experience, you have to align with people’s values; it’s not enough to align with people’s values; you have to be relatable, then transparent, […]

Crystal’s recap of Mind the Gap: Women’s Leadership in Public Relations – Tina McCorkindale, Ph.d., APR & Rebecca Rickert

By Crystal Rothhaar, director of Communications at Senior Friendship Centers in Sarasota Member of the Central West Coast Florida Chapter   In the General Session “Mind the Gap: Women’s Leadership in Public Relations,” Tina McCorkindale, Ph.D., APR, president and CEO of the Institute for Public Relations and Rebecca Rickert, director of global communications at Prudential […]

Meet our 2019 Annual Conference Digital Media Team!

BIG THANKS to our 2019 Digital Media Team who will be capturing key takeaways during breakout sessions and sharing via social media in case you have to make a tough decision between two breakout sessions!

LeadershipFPRA’s Tallahassee Takeover

LeadershipFPRA Class III took over the Florida Senate Chambers March 28 as part of the program’s annual Government, Law & Ethics session in Tallahassee. The day started with Capital Chapter members welcoming the Class to their monthly meeting, featuring a panel of experts on the power of podcasting, including SalterMitchell PR President Heidi Oatway, APR, […]

CN Enjoys Experiential Learning and Phenomenal Fun in St. Augustine – Melanie Mowry Etters, APR, CPRC

  Members of the Counselors’ Network (CN) and LeadershipFPRA enjoyed two full days of professional development with the Counselors’ Network Winter Symposium held in St. Augustine on January 24-26, 2019.   On the first day, City of Las Vegas Communications Director David Riggleman shared the many challenges he and his team faced during the Las […]

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