FPRA Blog

Contributed by Madelene Skinner, VP of Digital Media In this session, Arik Hanson, a 10-year podcast producer, shared his best tips and best practices for optimizing and promoting active podcasts to increase your subscriber count. His experience in podcasting includes 179 episodes and 560 downloads per show in 2023, and he is part of the […]

Contributed by Damir Simovic, Northwest Florida Coast Chapter Just recently, I had the incredible opportunity to attend a breakout session that left my ears tingling with inspiration and my mind buzzing with new possibilities. The session titled “Audio / Sonic Branding is Pitch Perfect for PR” was a symphony of insights delivered by a trio of […]

Contributed by Carlee Mixon, Space Coast Chapter Ready or not, the realm of artificial intelligence (AI) is hurtling forward at a rapid rate, and failing to keep pace could lead us down a path of obsolescence. The exciting reality is that AI is poised to completely transform our work processes and communication dynamics, unlocking extraordinary […]

Contributed by Carlee Mixon, Space Coast Chapter In today’s dynamic and interconnected world, the art of crafting campaigns that resonate authentically with diverse audiences holds immense significance. As businesses and organizations strive to connect with people from various backgrounds, cultures and experiences, the role of an authentic campaign framework becomes paramount. In the breakout session, […]

Contributed by Madelene Skinner, VP of Digital Media “What social media trends should I keep my eye on now?” It’s a question on all our minds, all the time. Social media consultant, long-time blogger, podcaster and professor Arik Hanson shared 10 social media trends he believes will emerge – based on research, data and real-world […]

Contributed by Valencia Scott, Capital Chapter In today’s dynamic business landscape, effective communication is paramount, especially for C-suite executives who bear the responsibility of steering their organizations through various challenges and opportunities. Joel Staley, the founder of JCS Communications LLC, brings a wealth of experience in media training for C-suite executives. Key takeaways from his […]

Contributed by Carlee Mixon, Space Coast Chapter Welcome to the world of social listening, an art that has revolutionized the way both Public Relations (PR) and Marketing professionals engage with their audiences, shape brand narratives, and steer their strategies in unprecedented ways. During his FPRA Annual Conference breakout session, “Beyond the Buzz: Unleashing the Power […]

We’re excited to introduce our 2023 Digital Team who will be capturing key takeaways on our conference sessions. If have to make a tough decision between two breakout sessions, check here for info on the session you missed. And keep up with us on social media for more happenings at FPRA Annual Conference! Madelene Skinner, […]

 Special Preview Check out this sneak peek of the new FPRA podcast: FPRA Take 5. This is the final video of three released this month. The podcast is in development; look for a formal launch in the coming months. FPRA Take 5: Five Ways This Year Will Be #GreaterThan Ever Devon Chestnut, APR, CPRC […]

 Special Preview Check out this sneak peek of the new FPRA podcast: FPRA Take 5. This is the second of three videos we will be releasing over the next month. The podcast is in development; look for a formal launch in the coming months. FPRA Take 5: Five Ways to Communicate with Employees Through […]