APR: Accredited in Public Relations
Getting your APR shows your commitment to the PR profession, designates you as a competent PR leader, gives you an opportunity to challenge yourself and provides you with a professional designation that can be meaningful to both current and future employers.
The Accreditation process can be summarized in four steps.
- Review and complete the Examination for Accreditation in Public Relations Application.
- Prepare and sit for a Panel Presentation.
- Study for and complete the computer-based Examination.
- Demonstrate a commitment to lifelong learning through maintenance.
Although all FPRA members are eligible to sit for the Examination for Accreditation in Public Relations, administered by the Universal Accreditation Board, it is strongly recommended that candidates have at least five years of full-time public relations experience.
The Exam & Process
The questions on the APR Examination are drawn from the enduring principles of public relations, including RPIE (Research, Planning, Implementation and Evaluation), ethics and law, crisis communication management and current issues in public relations.
Before sitting for the Examination, candidates must schedule a Panel Presentation to ensure that they have the knowledge and experience they need to advance to the computer-based Examination. Candidates are also encouraged to take advantage of FPRA’s local and statewide Examination review sessions.
After the Panel Presentation, panel recommends whether or not the candidate can be advanced to the computer-based Examination. Once approved, the candidate is able to take the Examination at their convenience at any Prometric Testing Center.
The $385 Examination fee must be paid at the time of registration, and FPRA offers members a $100 rebate to help offset the cost. Some chapters offer additional financial assistance.
Earning my APR was extremely satisfying and rewarding. On a personal level, it affirmed the time dedicated to work is conducted with purpose and intention. Professionally, it brought me into more business operations conversations, and there was also a financial reward from my employer.
Mischa Kirby, APR
Director of Marketing & Communications
Marie Selby Botanical Gardens
FPRA also offers a second-tier credential for senior-level counselors. To learn more about becoming a Certified Public Relations Counselor (CPRC), click here.