Webinars

New World, New Rules. Serving the Customer During an Uncertain Time

April 8, 2020 | 11:30 a.m. – 12:30 p.m. EDT
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What happens when the world shuts down? It’s scary. If you’re an entrepreneur, it’s even scarier! You go from 100 miles an hour to virtually zero overnight! How do you cope? How do you keep up? What happens next? Let’s talk about it. Let’s come up with ideas and creative solutions to survive.

Presented by Peter Shankman
The New York Times has called Peter Shankman “a rockstar who knows everything about social media and then some.” He is a 5x best selling author, entrepreneur and corporate keynote speaker, focusing on customer service and the new and emerging customer and neurotatypical economy. With three startup launches and exits under his belt, Peter is recognized worldwide for radically new ways of thinking about the customer experience, social media, PR, marketing, advertising, ADHD (Attention Deficit Hyperactivity Disorder) and the new Neurodiverse Economy.

In addition to his passion for helping people and companies find success, some of Peter’s highlights also include:

• Founder of HARO – Help A Reporter Out, which became the standard for thousands of journalists looking for sources prior to being acquired three years after launch
• The ShankMinds Breakthrough Network, an elite, online mastermind of thought leaders, business experts, and change makers
• Faster than Normal – The Internet’s #1 podcast on ADHD, focusing on the superpowers and gifts of having a “faster than normal brain,” which has helped thousands of people all around the world realize that having a neuroatypical brain is actually a gift, not a curse

Peter is a worldwide influencer and/or spokesperson for several global brands including Specialized Bicycles, Skratch Labs, Sylvania Lighting, National Car Rental, and many others.

Finally, Peter is a father, a 2x ironman triathlete, a class B licensed skydiver, and has a pretty serious Peloton addiction. When he’s not traveling around the world speaking to companies big and small, he’s based in NYC with his five-year-old daughter and 19-year-old cat, both of whom consistently refuse him access to the couch.

Crisis Readying Against COVID-19

April 10, 2020 | 11:30 a.m. – 12:30 p.m. EDT
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The escalation of COVID-19 is a crisis unlike any the world has ever seen and it is impacting the daily lives of people and businesses around the globe.

In this webinar, Melissa Agnes will discuss some of the key aspects of how to approach COVID-19 (pandemic) crisis management, helping you ensure that you are taking a full 360-degree viewpoint and not overlooking critical aspects.

This 60-minute webinar will discuss:
• How to strategically anticipate, mitigate and ready yourself, your peers and your organization for the different categories of risk.
• Crisis communication best practice approaches.
• Common mistakes and how to avoid them.
• Understanding the impact of emotion and using that to help position your brand as a leader for its customers, employees and community.

Presented by Melissa Agnes, Founder and CEO of the Crisis Ready Institute

About Melissa

• Recognized globally as an expert, thought-leader and visionary in the field of crisis management.
• Author of Crisis Ready: Building an Invincible Brand in an Uncertain World — ranked amongst the leading crisis management books of all time and named as one of the top ten business books of 2018 by Forbes.
• Creator of the Crisis Ready Model–which is recognized and being taught as leading industry best practice in universities and higher education curriculums around the world, including at Harvard University and by Homeland Security.
• Sits on the panel tasked with developing the International Standard for Crisis Management— ISO 22361, Guidelines for developing a strategic capability.
• Sits on Police Professional Standards, Ethics and Image Committee for the International Association of Chiefs of Police.
• Global Advisor for The Institute for Strategic Risk Management (ISRM), a global player established to help progress and promote the underlying understanding and capabilities associated with strategic risk and crisis management on a global scale.
• Leading international keynote speaker on the subject, and TEDx alumna.
• Has worked with global players, including NATO, the Pentagon (DoD), Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, aviation organizations, global non-profits, etc.
• Founder of the Crisis Ready Community.

Communicating Across Difference and Difficulty