All webinars are now free for FPRA members! Read about our upcoming webinars below. Be sure to register to reserve your seat.

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Your CEO Needs You – What Organizational Communicators Must Know Now

Free for Members
Thursday, Sep 24, 2020 | 11:30 a.m. – 12:30 p.m. EDT

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It’s always been lonely at the top, but in times of stress, being CEO can be rough. Leading via Zoom, handling financial challenges, and planning an exciting vision for the future isn’t easy and all members of the senior team should be on their game – including you. This is the time you can help your CEO and company not just survive, but thrive. Based on the results of conversations and interviews with dozens of CEOs over the past 30 days as well as a career spent advising CEOs, April will provide strategies and tips to help you increase your value to the organization right now.

April Salter has provided senior business and communications counsel to Fortune 100 companies, government officials and policy leaders for the past 30 years. She served as communications director to Florida Governor Lawton Chiles and has developed campaigns that won the nation’s top public relations campaign award, a Silver Anvil, an Emmy and dozens of state and regional awards.

April develops creative strategies that build public support or minimize opposition on complex public policy issues; her counsel helps clients get noticed in the right circles. In 2008, she sold rhino poop on eBay to generate buzz for the International Rhino Foundation. She helped Kitson & Partners and the state of Florida preserve 90,000 acres of high-quality conservation lands while ensuring limited, responsible development. Healthy Kids, Plum Creek, Florida Trend, the Florida and Georgia Retail Federations, Humana, EDS, and State Farm have all relied on April for PR counsel and strategy. A well-known crisis communicator, April is frequently called on to consult on the most pressing issues facing Florida.

April worked for eight years in key state agencies such as the Department of Environmental Protection, the former Florida Department of Commerce, and as communications director to Governor Lawton Chiles. She was appointed by President Bill Clinton to serve on the White House Conference on Tourism and Travel leadership team to develop environmentally friendly tourism strategies for the nation’s hospitality industry.

April is Accredited by the Universal Accreditation Board for public relations and is a Certified Public Relations Counselor. She currently serves on the Board of Advisors for the International Rhino Foundation; the Board of Trustees for Florida House, Florida’s Embassy in Washington, DC; the Board of Trustees for Florida TaxWatch; the Board of Directors for Leon County Schools Foundation; the Executive Committee for the Tallahassee Chamber of Commerce; and the Florida Public Relations Education Foundation. She is a long-time member of the Florida Public Relations Association and previously served as VP, Accreditation; VP Golden Image; and President, Capital Chapter.

She is a graduate of Florida State University in Tallahassee and spends as much time as possible in Mexico Beach on Florida’s Gulf coast.

Mobile Video Strategy Without Lifting A Camera: Let’s Build a Plan in 50 Minutes

Free for Members
Friday, Oct 9, 2020 | 11:30 a.m. – 12:30 p.m. EDT

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In this webinar we will cut through clutter, ID specific tools, & showcase tactics to help optimize video. While we talk about using a camera, we will also identify ways to do this without ever lifting a finger. Attendees will leave with tactics, tools and traction specific to their organization.

Here are some general learning objectives.

  • Develop an easy-to-implement video strategy with existing resources.
  • Learn about affordable tools (many under $100 and some even free) to help with video content creation.
  • Create a custom checklist for finding the right content and process for their organization in a way that connects to larger communication and business goals.

Dan Farkas is an Instructor of Strategic Communication at the E.W. Scripps School of Journalism at Ohio University. Dan teaches writing, social media, content marketing, video, strategy and campaign classes.

Dan also owns Dan Farkas Interactive, which does everything listed above along with podcasting and blogging.

Dan spent more than a decade working as a reporter in Iowa, Michigan and Tennessee. He has appeared on CNN, SI.com, TVTalk and other forums, and he has been quoted by the BBC, Mashable, Tech Republic, The Street and Monster.com.

Dan lives in Powell, Ohio with his wife Melanie, daughter Leah, and son Will. He hopes you will connect with him @danfarkas on Twitter or through LinkedIn.

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