Developing the Soft Skills Needed to Succeed in Today’s PR Market
May 23, 2019 | 11:30 a.m. – 12:30 p.m. EDT
More and more employers are seeking public relations professionals who possess soft skills as well as technical skills in order to build an award-winning department and team. Great practitioners know how to write, work with media, pitch new business and develop award-winning strategies, but how empathetic are you? How creative? Are you a team-builder or an individual performer? Networking, flexibility, problem-solving, critical thinking and conflict resolution are all part of hybrid of skill-sets today’s practitioners must cultivate and process to succeed in today’s marketplace. University of Florida Professional in Residence Mickey G. Nall, APR, CPRC, Fellow PRSA, will lead a lively presentation on how you can best determine where you are in developing and utilizing soft skills to enhance your career and leadership capabilities in public relations and communications.
For more than 25 years, Mickey G. Nall, APR, CPRC, Fellow PRSA, has been a PR Agency professional working on a variety of brands and with literally scores of clients, including, developing strategic communications programs for the U.S. Centers for Disease Control and Prevention (CDC), The White House Office of National Drug Control Policy (ONDCP), Darden Specialty Restaurant Group, Federal Emergency Management Agency (FEMA), the National Highway Traffic Safety Administration (NHTSA), American Automobile Association (AAA), United Way of America, The Coca-Cola Company and UPS. Most recently, Nall was Managing Director of Ogilvy Public Relations Atlanta, part of Ogilvy & Mather, one of the world’s leading integrated marketing agencies with more than 450 offices in 150 countries. Today he is Professional in Residence at the College of Journalism and Communications at University of Florida.
Mickey earned his M.A. in Journalism and Communications from the University of Florida and was named an alumnus of distinction in 2009. In 2016/2017 he returned to his Alma mater as a Visiting Lecturer in the UF College of Journalism and Communications.