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When Trolls Attack: Fortifying your social media against negative attacks
March 21, 2019 | 11:30 a.m. – 12:30 p.m. EST
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Social media is a primary means of communication for many agencies and organizations. But, it is also a vulnerable access point that can easily be infiltrated by negative comments and attacks. Join St. Lucie County Sheriff’s PIO Bryan Beaty to learn what you can do to prevent these attacks, respond when they occur and stop them. Bryan will use real life examples of how social media posts can go viral and result in both positive and negative comments and provide you with takeaways that will help you fortify your social media presence should the worst happen to you.
Bryan Beaty is a sworn law enforcement officer and the Public Information Officer for the St. Lucie County Sheriff’s Office. Among his myriad responsibilities, he manages the agency’s social media presence and website. Prior to that, he was the director of the National Preparedness Institute at Indian River State College where he managed continuing education programs for law enforcement and first responders, emergency management, public administration and human services professionals.
Bryan has a Master’s Degree in Public Administration and is an adjunct instructor at the baccalaureate level and has designed courses that include policy development and implementation and public relations in the public sector. He also has a Bachelor’s in Agricultural Education and Communication.
Bryan has been a member of FPRA for 15 years and has served in almost every board function at the chapter level, including president. At the state level, he was Vice President of Annual Conference in 2014 and is a recipient of the Doris Fleischman Award.