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How to Be the Organization Great People Won’t Leave

Free for Members – Register Now
Tuesday, June 21, 2022  |  11 a.m. – noon EDT

While news on “The Great Resignation” focuses on the employee, the root cause of people leaving are the environments they are working within. From racism to toxic bosses to subjectivity around professionalism to lack of fair compensation, there are a multitude of issues causing irreplaceable talent to leave.

Through this session, leaders will learn why the best talent are leaving organizations loudly and proudly. Through reflective activity and case studies, attendees will recognize systemic change needs to occur to ensure irreplaceable employees are retained. Content will include training on empathy, authenticity, transparency, fairness, DEI, and compensation. Further, we’ll explore how to make employees feel valued, heard, and understood.

Takeaways:

  • Learn why great employees leave organizations.
  • Understand a leader’s role in retaining irreplaceable talent.
  • Develop strategies and tools to retain great talent.
  • Practice having difficult conversations with others in leadership to make systemic change.
  • Become the leader that no one wants to leave.
  • Recognize when it’s your time to leave.

About the Speaker

Kerry O’Grady is the faculty director for the Master’s in Public Relations and Corporate Communications program at Georgetown’s School of Continuing Studies. She’s also an Associate Professor of the Practice. Prior to coming to Georgetown, she spent eight years at NYU’s School of Professional Studies, teaching in its M.S. in Public Relations and Corporate Communication program. Within her full-time role at NYU, she acted as the faculty lead and clinical assistant professor of the program. During her tenure, she taught a variety of PR courses, including strategic communications, theory, history, and practice, integrated marketing, practicum, and capstone. She also taught in NYU’s continuing education program and high school academy. In addition, she held teaching appointments at the Fashion Institute of Technology and a guest lecturer role at the University of Massachusetts – Amherst.

With professional experience in public relations, integrated marketing and advertising, past positions include Associate Director, Integrated Marketing for Women’s Health magazine, Senior Manager, Integrated Marketing at Parents, FamilyFun, and American Baby magazines (Meredith Corp.), Business Development Manager, La Voz and TV y Mas, and Advertising Executive, The Arizona Republic (Gannett, Inc.). She’s also held consulting roles at Saatchi & Saatchi, Viacom, and TalkSpace. She is a regularly sought-after media expert, as seen in The Washington Post, The New York Post, The Telegraph, and on ABC News’ digital podcast “Uncomfortable,” to name a few. An award-winning practitioner, she’s been honored with President’s Club (Gannett, Inc.), Marketing Campaign of the Year Finalist (Meredith Corp.), the Public Relations Society of America – NY top “35 Under 35” winner, and NYU’s “Outstanding Service” award.

Dr. O’Grady holds a B.A. (summa cum laude) in both Journalism and English from The University of Massachusetts at Amherst, an M.S. Public Relations & Corporate Communication (with distinction) from New York University, and a doctorate in education from Vanderbilt University.

Webinars are FREE to FPRA members. Register for webinar.

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