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Elliott McLaughlin, Key Account Director / Team Lead, PHMG

Free for Members – Register Now
$25 for Non-Members – Pay Here

Thursday, September 28, 2023  |  11 a.m. EDT

Elliot McLaughlin

Bahh bummm! You know it, Netflix’s iconic sonic brand. But have you ever thought about how audio can craft a more succinct and lasting communications message? Follow along with PHMG, a global audio branding agency, as they champion case studies with fellow FPRA member businesses like Premier Sotheby’s International Realty and Waste Pro to reveal their positive ROI with audio rebranding campaigns.

You’ll learn:

  • What is audio branding and why it works.
  • How an iconic audio brand can help differentiate organizations, businesses and brands in a crowded field or industry.
  • How you can use audio branding in everyday communications and public relations programs.
  • How to explain audio branding’s ROI to leadership.

About Elliott McLaughlin

Elliott McLaughlin is a dynamic and accomplished creative professional with a passion for audio and branding. A seasoned Key Account Director for the world’s leading audio branding agency, PHMG, he has more than 12 years of experience in the audio industry. As a composer himself, has created campaign music for the likes of T-Mobile, MTV and the BBC. A versatile Project Manager and accredited member of the Chartered Institute of Marketing, Elliott is responsible for several of PHMG’s esteemed clients including Premier Sotheby’s, Heineken, Hoover and Coca Cola. Known for his expertise in commercial audio development, Elliott has a deep understanding of the fundamental links between music and emotion, and helps businesses devise an innovative audio brand to align perfectly with their values and vision. With a reputation for excellence and having been responsible for the development of over a thousand audio brands to date, Elliott is poised to captivate and educate conference attendees with his expertise, industry insights and innovative perspectives.

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