2021 FPRA Gainesville Chapter’s annual Image Awards presentation. It’s finally here! Please join us for the 2021 FPRA Gainesville Chapter’s annual Image Awards presentation on April 15, to be held as part of our monthly program from 11:45 a.m. to 1 p.m. on Zoom. We look forward to celebrating excellence in public relations and our colleagues for their outstanding efforts to advance our profession in creative and exciting ways. Registrants will be eligible for a drawing for:
• Two $30 gift certificates from Paddiwhack Gallery: a purveyor of fine gifts, unique furniture and home décor for over 25 years, Paddiwhack has gifts you won’t find anywhere else.
• A one-hour-massage from Gardner Chiropractic and Injury: Gardner Chiropractic and Industry combines movement, pressure and depth to relax and heal various muscles and tissues in the body.
• Evaluation and treatment at Gardner Chiropractic and Injury: Dr. Gardner is committed to patient-specific techniques to achieve and maintain optimal spinal health.
Link to join Zoom will be sent once payment and RSVP is confirmed.
For cancellation/refund by April 14 deadline, or for more information, please contact FPRA Gainesville at firstname.lastname@example.org.
You are invited to join us at the annual Mid-Florida Local Image Awards and Communicator of the Year Awards as we recognize the exceptional public relations programs and communicators from across the region.
The Image Awards have become a standard of public relations excellence in Florida. Winners demonstrate the very best examples of innovation, planning and design. Local Image winners often go on to win at the state Golden Image level.
Established in 2005, the Wilton F. Martin Communicator of the Year Awards recognizes Individuals and Institutions that have demonstrated excellence in strategic communications to improve the quality of life in Marion County. It is named in honor of Martin, a native Ocalan who co-founded FPRA while director of publicity at Silver Springs.
Our Local Image Awards event this year will be a fun-filled, outdoor night of celebrating your peers that you won’t want to miss. We will honor our Local Image Award winners, as well as announce our Chapter Award winners.
In addition to hosting the event outdoors, we will be implementing several safety precautions to ensure that we accommodate all our member’s preferences.
Attire: “Backyard Chic” (aka casual chic/office attire)
We are embracing a backyard “glamping” theme this year for the local image awards. The entire event will take place outdoors and in nature, so we highly recommend wearing comfortable footwear.
All attendees will receive:
An individual appetizer box, featuring a carefully selected assortment of hors d’oeuvres (vegetarian option available)
A choice of an assortment of individual mini-desserts
Two beverage tickets redeemable for an assortment of soda, beer and wine. (unlimited water will be provided)
Don your best tourist or spring break getup and join us online for Spring Break or Bust: FPRA Image Awards 2K21! We will be celebrating our chapter’s Image Award winners and will be recognizing our Communicator, Rising PR Professional and Media Person of the Year. There will be giveaways during the celebration and with each ticket purchased, you will receive a commemorative box filled with goodies to help you celebrate in style.
Register by April 9 to receive your box in time for the event!
A link to join the virtual party will be sent to registered attendees closer to the event.
The 2021 FPRA Pensacola Image Awards are sponsored by Cox.
*If your organization is covering the cost of your ticket and does not cover processing fees charged by Eventbrite, please email email@example.com to arrange for payment over the phone.
Join FPRA Ocala as they hear from Participant Media’s Director of Impact Partnerships, Justin Brennan. Stay tuned to the FPRA Ocala Chapter Facebook page for more details.
Join your FPRA friends virtually on Thursday, April 15 at 6:00 p.m. for an evening of culinary and mixology demonstrations, fantastic giveaways, trivia, and Image Awards. While we wish we could be in-person to see you all, have fun and celebrate, we are building lots of fun into this virtual social event!
Your ticket price includes a charcuterie box and Moscow Mule mixology set delivered straight to your home or business the day of the virtual event. Celebrating alcohol-free? Perfect! Just select the “Mocktail” ticket option. Note: Delivery is only available for attendees in Polk County.
You can look forward to Seff the Bartender joining us for a mixology demonstration, then later in the evening, Emily of Publix Aprons Cooking Schools will join us for a cooking demo. We will provide a recipe list in advance if you would like to cook along. Or, just sit back and enjoy the cooking show while snacking on your charcuterie snacks. The evening will include public relations, FPRA and chapter trivia for great prizes, plus our Image Award winners. We look forward to “seeing” you soon!
FPRA Lake welcomes Valerie Boey, veteran award-winning reporter and President of Florida’s Asian American Journalists Association (AAJA) – Florida Chapter. Boey will discuss how communicators can promote diversity and inclusion with the Asian American/Pacific Islander (AAPI) community.
In the wake of the deadly shooting in Atlanta and increased violence against the AAPI community, Boey has been working to educate journalists and governments to assist in telling the victims’ stories accurately and with facts. During our webinar, she will share AAJA’s guidance for newsrooms on how to accurately communicate on issues affecting the AAPI community, as well as offer guidance on how public relations professionals may better reach out to the Central Florida AAPI community.
Boey is a Central Florida television reporter and graduate of New York University.
As a Chinese American, she takes pride in her Asian heritage, and enjoys mentoring journalism students and supporting several charities.
Barry Friedman, the founder of LkldNow, will share tips for clear, concise writing that avoids reader misinterpretation, which is especially important in today’s immediate feedback social media realm. He will review the impact of local media environment changes on public relations practitioners. Barry will also offer advice on how to pitch hyperlocal media organizations.
Key takeaways for attendees:
Writing clearly to avoid reader misunderstanding
Impact of changing local media landscape on PR
Advice for pitching new hyperlocal media, including lifestyle magazines
About the Speaker:
Barry Friedman is the founder of LkldNow – independent, community-driven news to connect residents with Lakeland. Its mission is to foster civic engagement. He is also president of Linking Community Now, the nonprofit organization that oversees LkldNow. He has spent most of his career curating news for residents of Lakeland and Polk County as an editor at The Ledger for 32 years and the founder of theledger.com. His current passion is discovering how to preserve engaging and impactful community journalism in the age of social media.
Join us at 7:30 a.m. for networking before the meeting at 8:00 a.m.
Registration is limited to 50 attendees
APR continuing education credits: 2
If it’s taught us anything, the past year has shown PR practitioners that the manual we’ve been using won’t successfully carry us into the future. It’s time to explore new approaches to our profession, all while staying true to the guiding principles of our industry.
The future of public relations will require PR professionals to adapt, evolve and educate themselves on emerging strategies and technologies. We will need to ensure our communications are sensitive, ethical and inclusive, and to acknowledge and embrace the fact that lines continue to blur between the once-separate activities of PR, marketing and advertising (not to mention being adept at navigating unanticipated challenges as we have all been doing for the past year).
This year’s PR University will showcase industry-leading professionals in tourism, business development, media and more, all sharing their best practices, takeaways and case studies on how to successfully execute forward-thinking public relations.