The 2020 Presidential year proved to be one of the most contentious in our history, with misinformation and myths dominating on social media. This presentation will explain how the Polk Supervisor of Elections team approached the tasks of building partnerships, recruiting election workers and keeping voters informed during a pandemic.
Takeaways:
The importance of anticipating inquiries
Sometimes no response is the best response
All employees are needed to support the PR team
Join us for a Coaching & Coffee session on January 20 at 8 a.m. to hear VP of Golden Image, Elise Ramer, APR, CPRC discuss updates to the Local Image Awards and share valuable resources for your submission, including:
– A step-by-step “How” to submit on the Local Image website.
– Examining the Brand New Glossary and Guide.
– Reviewing an easy to fill-in worksheet to make the entry process easier.
21st Century tools won’t work if your organization is stuck in 20th-century culture. Gone are the days of distributing brand messages through a series of marketing channels. In today’s world, people are the new channel, empowering all of us to write our own stories and connect in ways that used to be unimaginable.
Companies positioned to win in the digital revolution have three things in common: They put people at the center, helping them write their own real-time autobiographies rather than interrupting them. They innovate rather than imitate what their competitors are doing, creating opportunities in the boardroom, war room and showroom. And finally, they embrace today’s culture by aligning strategies and tactics with audience insights and behaviors. Presented by Anthony Shop, Chief Strategy Officer and Co-Founder at SOCIAL DRIVER.
Public relations practitioners looking to take the next step in their professional journey are invited to take part in a comprehensive boot camp on Saturday, January 23. The half-day, virtual Accreditation in Public Relations (APR) boot camp will breakdown the process of obtaining accreditation.
The Central West Coast and Volusia/Flagler chapters of the Florida Public Relations Association are co-hosting the workshop, which is free to all FPRA members who would like to participate.
During the 2021 APR boot camp, which will run from 9 a.m. to 2 p.m. on Saturday, January 23, 2021, on Zoom, a series of presenters will guide attendees through the various aspects of the two-part exam, which includes a presentation and a proctored test. Topics covered in the boot camp will include research, planning, implementing and evaluation of PR programs; leading the public relations function within an organization; communications ethics and law; crisis communications; history of the profession and tips for preparation for the presentation and computer test.
Overseen by the Universal Accreditation Board, the APR credential builds upon the foundation of an educational degree and shows that professionals have demonstrated their competence and expertise in an ever-changing field of public relations.
For more information or to register for the event, send an email to accreditation@cwcfpra.com. Registration requests must be received no later than 5 p.m. on Thursday, January 21, 2021.
Wendy Conrad — a work culture developer, certified Chief Happiness Officer and founder of Your Happy Workplace – will help Power Up Your Productivity on Tuesday, Jan 26 at 9 a.m. Wendy helps businesses and organizations that care about their purpose, their people and their bottom line become more profitable by developing and strengthening their work culture.
Wendy Conrad is a Work Culture Developer, certified Chief Happiness Officer, and founder of Your Happy Workplace. She helps businesses and organizations that care about their purpose, their people, and their bottom line become more profitable by developing and strengthening their work culture. Everyone wins!
Currently a member of the Treasure Coast HR Association, Worksite Wellness Council of the Treasure Coast and Palm Beaches, and board member of the Young Professionals of Martin County, Wendy is a Florida Native, Golden Girls fan, and karaoke contest winner. She lives in Port Saint Lucie with her husband and two dogs.
The FPRA Image Awards recognize the best in research, strategy, implementation nd execution in the public relations profession. Image Awards competitions are conducted in the spring at the chapter level and recognize the area’s best work in four main divisions:
Public Relations Programs
Collateral of Public Relations
Audio/Visual Tools of Public Relations
Student Projects in Public Relations
Generally, entries come from within the host chapter or its local community, but the competitions are not restricted to those entries. An entry consists of a two-page summary of the program, tool or project and supporting materials. Judges for the local competition are qualified, experienced, and accomplished PR professionals from a neighboring FPRA Chapter. Judges must have achieved their Accreditation in Public Relations.
After registering for this event, you will receive a confirmation email containing information about joining the meeting.
As the old adage goes, “You don’t know what you don’t know.” If you’ve ever seriously considered (or even just daydreamed) about leaving your job to start your own PR firm, this program will shed light on what you need to know before you take the plunge. Having run her own PR firm for 10 years, Noelle Fox has learned many do’s and don’ts for managing a successful PR agency. In Going Solo, she’ll share her hard-won lessons with attendees.
Takeaways:
The pros and cons of going out on your own
The many hats you have to wear when running your own firm
The key questions to ask yourself before taking the plunge