Everyone wants to share their story. It can be difficult to engage with your audience and achieve your goals. As a grocer in the southeast, Publix Super Markets experiences these same challenges. Brian West, Community Relations Manager, will share things to consider and experiences pitching stories.
Publix Super Markets currently operates 1,295 stores across seven states (FL, GA, AL, TN, SC, NC and VA), and has more than 225,000 associates. Publix associates and customers have helped the company grow from a single store and just six associates to the largest employee-owned company in the United States. We remain deeply dedicated to customer service and community involvement, and being a great place to work.
Key takeaways include:
What’s your story? Understanding who you are as an organization.
Use your story to connect with your customers.
Perpetuating your culture.
Preparing for major announcements, and the importance of details.
Promoting and protecting the brand.
Publix is blessed that we’ve remained in business for many years. Everyone starts somewhere. Being true and consistent over time can be one of the most important aspects to build and maintain your brand and stand the test of time.
Brian is a third-generation citizen and life-long resident, of Plant City, FL. He is a graduate of Plant City High School and Florida Southern College where he earned a Bachelor’s Degree in Human Resource Management, with a minor in Finance.
Join us for a virtual information session as we go over what the Image Awards are and how to submit a strong, winning entry.
Have you ever wondered what it takes to win a Florida Public Relations Associations Image Award? Well, wonder no more! Join us Thursday, Jan 20, 2022 for an Image Award Show & Tell Fair.
Preparing an entry where you are asked to describe your research, objectives, implementation strategies, budget and outcome of your project might seem overwhelming. During our Image Award Show & Tell Fair, local PR pros will share tips on preparing entries for their award-winning projects. Leave with strategies on selecting the best category to enter your project and methods for organizing your data and outcomes that will wow the judges.
Arrive early for a light continental breakfast and a chance to network. The meeting will begin at 9 a.m.
Join us Thursday, January 20 from 11:30-1:00 p.m. for the Importance of Communications Relationships: A case study on the 2017 shooting at Fort Lauderdale-Hollywood International Airport.
Veteran PIOs Mike Jachles and Greg Meyer will help equip you with the tools necessary to navigate your next communications crisis.
About this event
Greg Meyer, Deputy Director of the Broward County Office of Public Communications, and Mike Jachles, Chair of the Florida Association of Public Information Officers and the PIO Deployment Team and PIO for the West Palm Beach Police Department, will present a PR case study on the 2017 airport shooting at the Fort Lauderdale-Hollywood International Airport at FPRA Volusia/Flagler’s Jan. 20 professional development luncheon.
Meyer is the former PIO for the airport, and Jachles is an emergency communications expert and veteran PIO in Central and South Florida. Their presentation, “The Importance of Communications Relationships,” will focus on the three Ts: team, technology, and training.
The event includes lunch in the Dennis McGee room, 2nd floor, at DBIA. Learn more about the event host, the Volusia/Flagler Chapter ot the Florida Public Relations Association, at www.fpravf.org.
The FPRA Ocala Chapter’s monthly professional development meeting that includes lunch is held on the third Friday of each month from August through April either virtually or at the College of Central Florida – Ewers Century Center, 3003 SW College Road, Ocala, FL 34474. From May through July, the chapter meets on the third Thursday of each month at the same location (due to the College of Central Florida’s summer schedule).
Networking takes place from 11:30-11:55 a.m., and the one-hour program begins promptly at noon. RSVPs cannot be guaranteed without payment.
If you have already prepaid annually or quarterly for the professional development meetings, RSVP by emailing Kristina Donohue at kristina@kimberlyscenter.org to reserve your seat.
To prepay online and save time when checking in at the meeting, RSVP by using your PayPal account or credit card to pay for your seat.
How has the crisis playbook changed for communicators after nearly two years of navigating the COVID-19 pandemic? Organizations must now adapt to new threats, exacerbated by a lack of trust in institutions and industrialized misinformation, while communicators work on the front lines, fiercely protecting their organizations’ reputations.
This month’s member webinar will explore the biggest crisis stories from 2021, outline the new rules of crisis communications response for the year ahead and identify the biggest mistakes that could sink your efforts. Ragan Communications and PR Daily’s Editor-in-Chief Ted Kitterman will walk participants through the trends that are showing up in interviews with crisis experts around the world.
Takeaways include:
• Top trends driving crisis headlines for 2022
• The most recommended tools for crisis experts in the year ahead
• Essential elements of crisis response in 2022
• How cyberattack crisis response is different — and what it means for PR pros
About the Speaker
Ted Kitterman is the Editor-in-Chief for Ragan’s PR Daily and the PR Daily Leadership Network. He has also written for Ragan.com and Ragan’s Workplace Wellness Insider, covering the workplace, communications and PR for Ragan since 2015. He is a graduate of the University of Tennessee and lives with his family in the Chicagoland area.
With the new year nearly here, it’s time to start preparing your 2022 Image Award submission materials. Our second workshop will take place on January 26 at 12 p.m. on Zoom, 2022 Image Awards Workshop: Part-Two: Tips to Ace the Submission. Guest speakers, Holly Hamilton Boldrin, APR, CPRC, Director of Public Relations at Priority Marketing and Cynthia Lambert, APR, Public Information Officer at MetroPlan Orlando will share their tips for acing your submission.
Join us for our January Lunch & Learn – Thursday, Jan. 27 at 11:45 am at the Studer Community Institute! Please note to date is one week later than when we usually meet.
D.C. Reeves, Chief Entrepreneur Officer at The Spring Entrepreneur Hub and Founder/CEO of Perfect Plain Brewing, is joining us to kickoff 2022 by chatting about “Coping with Change in the New Year.” As many of us either head back to the office or are dealing with still working in our home office, D.C. will be giving us tactical advice on how to manage burnout, shift perspective in taking on new challenges and more. As a successful business professional who wears many hats these days, this is your chance to pick his brain and engage in what will be an open discussion on the path forward this year.
Register Today! Please register so we can get an accurate count on lunch.
Join us for our FREE Virtual Image Awards Workshop on Thursday, January 27th at 12:00 p.m. CST, because your work is worthy of recognition!
Our Virtual Image Award Workshop is a free Zoom meeting where we will tackle need-to-know guidelines and address all important questions you may have in order to put together a winning Image Award entry.
Guest speaker, Elise Ramer, APR, CPRC, is the Senior Director of Public Relations for Premier Sotheby’s International Realty and sits on FPRA’s State Executive Committee and Board of Directors as the VP of Golden Image Awards. With more than a few Image and Golden Image Awards under her belt, Elise’s knowledge on submitting an award-winning entry is unmatched.
This virtual session will be devoted to all things social media. Bring your questions, share best practices, or what software you use to help streamline the process. Register in advance, members and non-members welcome! Register in advance for this meeting.
Have you thought about earning your APR credential? Ready to take the next step? We’re offering a virtual boot camp to share everything you need to know about the APR credential. Public relations practitioners looking to take the next step in their professional journey are invited to take part in a comprehensive boot camp that will breakdown the process of obtaining an Accreditation in Public Relations (APR) credential. Join us Saturday, January 29, 2022, from 9 a.m. – 2 p.m. via Zoom. To register, email accreditation@cwcfpra.com.
PR professionals: Are you interested in increased job security, increased credibility or just learning more about the profession by becoming Accredited in Public Relations (APR)? Register for APR Bootcamp via Zoom from 9 a.m. – 2 p.m. Saturday, January 29, hosted by the Volusia/Flagler and Central West Coast Chapters of FPRA. FREE to members. Email signup to: accreditation@cwcfpra.com.
In this Engage series workshop, learn how to maximize your efforts on social media. Dr. Annmarie Kent-Willette, Professor of Communication, shares trends and tips for more engaging content on social media. Dr. Kent-Willette will discuss story selection, social media writing, and editing strategies to develop and produce effective and engaging social media content.
Dr. Annmarie Kent-Willette, an award-winning educator and communications expert, is a former television journalist. She is currently a Professor of Communication and the Executive Director of the Global Center for Teaching and Learning at Jacksonville University.
The FPRA Image Awards recognize the best in research, strategy, implementation and execution in the public relations profession. In this workshop learn how to put together the two-page summary, which accounts for 70% of your score. The information provided will give you some tips and tricks to putting together an award-winning entry.
Join the Northwest Florida Coast Chapter of the Florida Public Relations Association at the Northwest Florida Communications Summit presented by Okaloosa Gas District on Thursday, February 10th and Friday, February 11th at The Island Resort at Fort Walton Beach!
This 2-day, premiere professional development event for PR, marketing, communications, and business professionals will include top-notch keynote sessions from industry leaders, interactive breakout sesions, networking, an opening night bonfire, and much more.
Breakfast and lunch will be provided both days and The Island Resort at Fort Walton Beach is also offering discounted room rates so that you can turn your professional development into a weekend getaway. Room reservation link coming soon.
Interested in sponsoring the NWFL Communications Summit? Contact Denise Song, Partnerships Chair, at dsongfl17@gmail.com.
Interested in speaking at the NWFL Communications Summit? Contact Bobby Parker, NWFLCS Chair, at bobby.parker@corcorangroup.com.
The complete NWFL Communications Summit schedule is coming soon with speaker announcements, session details, and more.
This event is open to the public.
This event is non-refundable. You can’t submit a refund request for your order, but you can still contact the organizer with questions.
The Southwest Florida Chapter of the Florida Public Relations Association (FPRA) brings its annual one-day professional development seminar to Florida SouthWestern State College. This year’s event, “Mission: Liftoff – PR Strategies to Ignite Your Brand,” will include presentations on effective storytelling, increasing earned media, creating award-winning campaigns and more.
PR University showcases industry-leading professionals in business, education, healthcare, media and more, all sharing their best practices, takeaways and case studies on how to take your brand to the next dimension.
Open to the public, this event provides seasoned and young professionals, business owners, and anyone who communicates to internal or external audiences, real-world tools they can use in their daily work.
PR University offers valuable education, professional development, and networking opportunities with presentations from a lineup of dynamic speakers.
Full speaker list to come soon! Registration includes breakfast and lunch.