Society rewards companies that do good by doing well, yet with the age of the chaos that is 2020, the continued rise of social media and growing expectations for companies to speak out on issues, the chances for ethical missteps are greater than ever. Join Mark W. McClennan, APR, Fellow PRSA, a leading voice in the conversation on ethics with his podcast EthicalVoices and Stacey Smith, APR, Fellow PRSA, Senior Counsel and Partner with Jackson Jackson & Wagner to discuss the following:
• Best practices for dealing with common, but often overlooked, ethical challenges
• What new ethical challenges are PR professionals likely to encounter and how should they prepare for them?
• How to hire ethical employees and the ongoing training you should give them
• Bring your own challenges and let’s dissect them together.
Mark W. McClennan, APR, Fellow PRSA
Host – EthicalVoices.com
Mark W. McClennan, APR, Fellow PRSA, is a strategic communication and public relations executive with more than 25 years of experience, primarily with technology and financial services clients. In 2016 he served as the National Chair of PRSA, and in 2018 he launched EthicalVoices, a weekly blog and podcast dedicated to communication ethics.
Stacey Smith, APR, Fellow PRSA
Senior Counsel & Partner, Jackson Jackson & Wagner
Stacey Smith has 40 years of experience working with an extensive range of clients from Fortune 100 multinational operations to small not-for-profits. She specializes in assisting organizations communicate effectively with key stakeholder groups in order to build more strategic and solid relationships that influence organization success.
Generate fresh thinking and implement new and powerful ideas as you learn the foundational habits and behaviors of creative mindsets in this engaging discussion with Jim Harrison, former Senior Creative Director at the University of Florida and founder of MetaVisual, a design studio specializing in branding, visual systems and design strategy. From the cognitive mechanisms that influence our search for fresh thinking, daily routines for enhancing your chances of inspiration, and challenging common myths about creativity in business, Jim explains how unlocking your creative potential is the key to elevating the quality, impact, and reach of your work.
Jim Harrison is an award-winning creative director, brand strategist and speaker. He is a former Senior Creative Director at the University of Florida, where he guided strategic branding efforts for the university, taught courses in graphic design theory and design thinking, and co-created and launched the Academy of Strategic Creativity, a 6-month professional development curriculum for UF faculty, staff and leaders. His design studio MetaVisual specializes in branding, visual systems and design strategy.
An IDEO certified Leader for Creativity and certified IBM Enterprise Design Thinker, his Forward Thinking masterclasses help unlock the creative potential in people, teams and organizations by demystifying the creative process and demonstrating how ideas form within our own minds and grow in collaboration with teams.
His graphic work, featured in multiple solo gallery exhibitions, has won numerous Gold and Best in Show ADDY awards, and is in the collection of the Library of Congress Prints & Photographs Division. He is a past recipient of a prestigious SAPPI Paper “Ideas That Matter” grant, and the founding Vice-President of AIGA Gainesville.
Over the course of his career, Jim has worked with a diverse group of regional, national and global brands including Proctor & Gamble, McDonalds, Experiencias Xcaret, Marvel Comics, Mars Chocolate, Exactech, the University of Florida and many others.
Celebrate the success of the Central West Coast Chapter of the Florida Public Relations Association at this annual event. Awards will be presented for the chapter’s Rising Star, Promoting the Profession, and Member of the Year, as well as recognition for the Ginnie Duffey-Troyer Professionalism Award. We also will celebrate awards won at the state conference for excellence in public relations and install the chapter board of directors for the 2020-2021 year.