We are all experiencing an unbelievably challenging time. I believe that it’s in these moments of chaos that we as PR practitioners rise above and remind our company, employers, clients and even ourselves of the value we bring to the bottom line.
Right now we are all being tested in ways we’ve never experienced and we are all putting every tool in our toolbox to use to research the facts on COVID-19, make educated decisions and produce the best communication possible to manage through this quickly changing environment and constantly evolving news cycle.
You are all incredible professionals and are perfectly trained to weather this storm!
As an Association, the Executive Committee and I are here to help in any way we can. We are listening to your chapter leaders who are making excellent decisions to put your health and well-being first and are following guidelines provided by state and federal health officials.
We support the decisions your chapter leaders are making and want to do our part to help provide valuable professional development and support during this time. For this reason, we are currently working on the following:
- FPRA Member Needs Survey – we will be distributing a brief online survey to help us understand topics and tools that would be of use to you during this time. Your feedback will help us shape our social sharing and professional development offerings in the weeks ahead.
- Webinar Focused Professional Development – we will work with the chapters to present previously planned speakers for monthly programs through our webinar platform. We will look at topics that are important to you and find webinar speakers who can help bring you the information you need in this unprecedented time.
- Social Sharing – through the information provided in our member survey, we will share resources, tips and articles to help meet your needs.
And we are also proactively planning ways to help our chapter Image chairs, still provide recognition and feedback in a time when we are unable to host our regular events (more to come this week). We are planning ways to help our student members who are looking to graduate in a few months and more. We will continue to monitor this situation and additional needs that may arise and will be here ready to lend a hand.
Please take care of yourselves, your teams and your loved ones and let us know how we can help. Stay safe!
Alyson Lundell, APR, CPRC, FPRA President