Join us on June 25 for an engaging discussion that promises to shed light on the intricate relationship between ethics, the law, and professional practice across various sectors.
Dive deep into the ethical dimensions of law, ethics, and communications. This panel brings together distinguished legal minds from commercial, medical, insurance, and government sectors, alongside expert public relations professionals, for a comprehensive exploration of ethics at the intersection. Discover how these professionals navigate complex ethical dilemmas within the framework of the law, drawing on their diverse perspectives and experiences.
This panel will count for continuing education credits. Anyone in attendance who is looking for CE credits for their APR maintenance will need to report attending this session. To report, please follow this link: https://accreditation.prsa.org/MyAPR/Content/Apply/APR/APR.aspx
During this presentation “Why Heart-Centered Marketing Matters,” you’ll learn how to forge deeper connections with your audience by integrating empathy and authenticity into your communications and marketing strategies. We will also explore real-world examples of successful heart-centered campaigns that have boosted brand loyalty and customer engagement.
Our presenter Deborah (Debby) Kevin is the founder and chief inspiration officer of Highlander Press. Debby loves helping change-makers tap into and share their stories of healing and truth. She’s guided hundreds of authors to craft and publish impactful books. Debby holds a master’s degree in publishing from Western Colorado University and graduated from Stanford University’s Novel Writing program. She’s the host of the STORYTELLHER podcast, where she’s elevating women’s voices, one story at a time.
*The Zoom meeting link will be emailed to registrants the morning of the event.
Join us at Springhill Church, located at 120 SE Williston Rd on Thursday, June 27 at 8:30 a.m. for our annual Professional Development Symposium!
SPEAKERS:
Gabrielle Massari, MSM, UF Health
Roy W. Reid, APR, CPRC
La’Kendra Garrison, Integrity Orchid Consulting
Register now for an engaging program about Influencer Marketing on Thursday, June 27, 2024!
Farah & Farah, a personal injury law firm in Florida and Georgia, called upon Sachs Media to coordinate and activate the Vote Boldly campaign during the Midterm Election. The campaign encouraged voters to cast their ballots by offering them a free cup of coffee from select coffee shops.
Participants will:
•Hear how Sachs Media put together an influencer marketing campaign to successfully meet their campaign goals for Farah & Farah
•Learn tips for new trends in influencer marketing, how this tactic continues to evolve, and how to be successful with engaging your target audience
•BONUS: Use this Golden Image Award winning campaign as a great case study to begin your Golden Image entry for the 2025 awards selection
Speakers:
• Kayla Roberts, Sachs Media Account Executive
• Lanette Hart, APR, CPRC, Hart & Associates Principal
• Millicent Leeds, Former Farah & Farah Marketing Manager
Refreshments will be served.
Join us for the FPRA Orlando Area Chapter’s annual end-of-year celebration and board installation breakfast program on Wednesday, July 31. This event will include our chapter’s top awards and membership awards.