Join us on Thursday, May 16 as we hear from Val Riley, Senior Director, Content & Digital Marketing, Insightly, to learn about five strategies for standing out in competitive categories.
If you think it takes a ton of money to go from underdog to superhero, you’d be wrong. What it does take, however, is a commitment to think differently and use your resources wisely. In this session, we’ll talk through why some major brands with big budgets are vulnerable to scrappy competition, and see some examples that hit at their blind spots. Whether you’ve got a ton of competitors or just a few, you’ll walk away with real tips to put into action.
Join the Volusia/Flagler Chapter of the Florida Public Relations Association (FPRA) at 11:30 a.m. Thursday, May 16 for an enlightening session with Andy Jorishie, President of Advertising for the Zimmerman Agency, and expert leader in the field of advertising and brand strategy.
Lunch is included in the cost.
This session will focus on the basics of planning, emphasizing the crucial role that research and data play in crafting effective brand strategies. Whether you’re a seasoned professional or new to the field of public relations and advertising, this presentation will equip you with valuable insights and methodologies for developing data-driven branding initiatives.
With an impressive career spanning over 36 years, Andy started his journey at Y&R NY, contributing to the growth of some of the world’s most renowned brands like The Walt Disney Company, CitiBank, and the US Army. His extensive experience includes leading the Citibank AAdvantage account to an EFFIE Award victory and pioneering Sony’s entry into the online gaming sector. Since joining The Zimmerman Agency in 2004, and later becoming its President of Advertising in 2021, Andy has been pivotal in developing “Momentum,” the agency’s proprietary planning process.
JOin us at Concord Coffe to catch up with your fellow FPRA members!
Join FPRA for an afternoon of inspired networking and connection! Elevate your professional relationships at this highly engaging lunch-and-learn experience, featuring game-based guidance from Blair Bloomston, Founder & CEO of Leaders Uplifted. Blair has spent the last 20 years supporting execs at Hilton, NASA, Deloitte, and IMGA, and she’ll be sharing first-hand insights and surprising tactics that can help you network at the highest level. Whether you’re a seasoned executive making the pitch or an ambitious young professional climbing the ranks, success begins with networking and strong relationships. You’re encouraged and welcomed to join for this day of electric networking. Let’s get connected!
Join FPRA for a webinar on Tuesday, May 21, from noon- 1 p.m. EST as we talk about building your brand, presented by Alayna Curry, APR, Space Florida’s director of public relations.
We are rapidly entering a new era in the space industry that extends beyond just exploration to include tourism and commercial ventures. As the state’s aerospace finance and development authority, Space Florida is tasked with building out the space ecosystem to support a booming industry that is expected to be valued at $1 trillion in the next 5-10 years. Join us as we discuss how the industry is evolving and why Space Florida is unveiling a new brand and strategy to enhance Florida’s status as the space capital of the world.
Join us next week for a deep drive into AI!🌐
If you are a PR professional who is responsible for crisis communications or handling reputation-related issues online, especially when information (or misinformation) goes viral, this is a webinar you don’t want to miss!
Explore ways to spot misinformation, how to assess threats (is it chatter that we should monitor or something bigger?), and how to craft an effective and timely response with Rebecca Emery, APR, founder and AI marketing advisor of Seacoast AI.
FREE for FPRA members | $10 for Guest
Guest can register here: https://lnkd.in/eeT9w52s
FPRA members: Email us at southfloridafpra@gmail.com for a promo code
The FPRA Capital Chapter APR Boot Camp is a two-day intensive workshop that assists candidates with completing the APR Questionnaire, preparing their Panel Presentation, and receiving in-depth feedback through a group mock exam exercise.
This course is designed for busy professionals whose schedules don’t permit extensive preparation; however, it is highly encouraged that candidates have a thorough knowledge of the APR Study Guide as this course is not for those just beginning their APR journey. Participation is limited to six (6) individuals. Refreshments and lunch will be provided.
At the conclusion of the course, candidates will be better positioned to advance the panel presentation, have an in-depth understanding of how to align their study efforts with the written examination and be confident in their examination approach to achieve accreditation. Candidates will be responsible for requesting to sit for the examination process with their Chapter’s Director of Credentialing.
RSVP Deadline: May 24, 2024 at 5:00 p.m.
FPRA Orlando and PRSA Orlando present Media Mashup 2024, a half-day professional development conference on Friday, June 21, at Seminole State College of Florida (Sanford/Lake Mary Campus).
Media Mashup is the premier event for Central Florida public relations professionals, connecting you with top journalists, communication leaders and industry experts in our area.
Join us for a half-day of networking, panel discussions, breakout sessions, keynote speakers and more. Breakfast and lunch will be provided.
Stay tuned for this year’s speaker line-up, which will be announced soon.
Early bird pricing is now available. Register today to claim your spot! #MediaMashup24
During this presentation “Why Heart-Centered Marketing Matters,” you’ll learn how to forge deeper connections with your audience by integrating empathy and authenticity into your communications and marketing strategies. We will also explore real-world examples of successful heart-centered campaigns that have boosted brand loyalty and customer engagement.
Our presenter Deborah (Debby) Kevin is the founder and chief inspiration officer of Highlander Press. Debby loves helping change-makers tap into and share their stories of healing and truth. She’s guided hundreds of authors to craft and publish impactful books. Debby holds a master’s degree in publishing from Western Colorado University and graduated from Stanford University’s Novel Writing program. She’s the host of the STORYTELLHER podcast, where she’s elevating women’s voices, one story at a time.
*The Zoom meeting link will be emailed to registrants the morning of the event.
Join us at Springhill Church, located at 120 SE Williston Rd on Thursday, June 27 at 8:30 a.m. for our annual Professional Development Symposium!
SPEAKERS:
Gabrielle Massari, MSM, UF Health
Roy W. Reid, APR, CPRC
La’Kendra Garrison, Integrity Orchid Consulting