2014 marks a milestone for the Accredited in Public Relations (APR) designation. The credential celebrates 50 years in 2014. Currently, more than 5,000 public relations professionals hold the APR designation.
Established in 1964, the APR program measures a public relations practitioner’s fundamental knowledge of communication theory and its application, established advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct. The skills acquired through the process are applicable to any industry or practice area. Granting of the APR is overseen y the Universal Accreditation Board (UAB).
We celebrated this milestone with the cutting of a birthday cake. The event was sponsored in part by Curley & Pynn – The Strategic Firm.