In 2019 President's Message


In the last few weeks, I’ve attended a couple of FPRA events that incorporated all the elements of Smart. Engaged. Fun.

In late January, the Counselors’ Network (CN) hosted its annual Winter Symposium at St. Augustine Beach for CN members and the LeadershipFPRA class.

It was very smart as we heard from David Riggleman, who gave us a sobering account of the Las Vegas concert shooting from his role as director of communications for the City of Las Vegas. He was followed by Mickey Nall, APR, CPRC, Fellow PRSA, who shared about influencer engagement.

It was engaging as we toured Marineland and the Whitney Laboratory, as well as historical Flagler College in downtown St. Augustine.

Of course, there was fun as we toured (and some imbibed) the St. Augustine Distillery. And watching Rick Oppenheim, APR, CPRC, become a “dolphin whisperer” was more than fun.

Then on Feb. 1, I attended the Southwest Florida Chapter’s annual PR University, a day-long event with speakers on various PR and marketing topics.

The 60 people in attendance learned about crisis communications, event planning at Universal and how important trust is, among other topics.

We engaged in a lunchtime discussion on the benefits of FPRA and we had fun by sampling some delicious chocolates from Norman Love Confections, which is based in Fort Myers.

Other chapters are also planning Smart. Engaged. Fun events, as well as preparing for Image Award entries.

On the day before PR University, I also tasted some samples of desserts with Jessica Potts, VP of Annual Conference and Cheray Keys-Shima, APR, CPRC, our executive director, for the Dillin Dessert Presentation when we meet for Annual Conference on Aug. 4-7 at the Marriott Waterside in downtown Tampa.

That’s a lot of chocolate over two days, but I’ll do it in the name of FPRA!!!

Stay Smart. Stay Engaged. Have Fun.

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