Accounts Director, The Agency, University of Florida
With a public relations background and extensive experience in account management, Mark Rottensteiner leads the day-to-day operation of a 120+ freelance student marketing and communications firm at the University of Florida called The Agency at UF. This immersive education program combines world-renowned faculty and staff overseeing and teaching students through commercial client work. Through Mark’s leadership, The Agency continues to make large strides for the public good all while preparing students to enter the marketing and communications industry as the best in the nation. He is an award-winning practitioner, educator and mentor. Mark was recently awarded the prestigious Cannes Lions 30 Under 30 Brand Marketer recognition for his impact both at The Agency and across the industry.
Mark serves as the strategic business leader and trusted advisor to Fortune 50 and private businesses across the US and internationally. He has led several global social listening workstreams for major brands and agencies. His current and previous clients include Adobe, Amazon Alexa, Bill & Melinda Gates Foundation, Coca-Cola, Hyundai, Microsoft (MLSD), Siemens, Sonny’s BBQ, Uber, VMLY&R, We Are Social, Wunderman Thompson and more.