Katie Paine
Founder and Consultant, International Public Relations Measurement Commission
CEO & Publisher, Paine Publishing
Katie Delahaye Paine, aka The Measurement Queen (@queenofmetrics), has been a pioneer in the field of communications research and measurement for more than three decades. She was recently awarded the prestigious IPR Jack Felton Medal for Lifetime Achievement, an award given for lifetime contributions in the advancement of research, measurement and evaluation in public relations and corporate communication.
She founded three measurement companies. KDPaine & Partners Inc. was purchased in 2013 by Carma International, and The Delahaye Group was purchased in 1999 by Cision. Her latest venture, Paine Publishing, consults with a broad range of organizations from Microsoft, Clorox and Southwest Airlines to the International Monetary Fund, NATO, WorldVision and National Wildlife Federation. Her work includes designing and developing integrated communications dashboards, conducting research, training staff and advising on measurement best practices. Her newsletter, The Measurement Advisor, is the industry’s most comprehensive source of information about best practices in communications measurement.
Katie has also been a leading promoter of standards in the public relations and social media measurement field, most recently as the initial organizer of The Conclave that released social media measurement standards in 2013. She is a founding member of the Institute for Public Relations Measurement Commission and contributed to the creation of the Barcelona Principles, the first standards of measurement for public relations.