Gregory Kohs
Founder, Research Biz, LLC
Gregory Kohs has more than 30 years of experience in market research, covering advanced quantitative, qualitative and user-experience research techniques. He has supported many public relations firms in his career by providing “research for ink” survey data that appeared in hundreds of newspapers and magazines globally. As the founder of Research Biz, Gregory provides high-quality services to clients who need reliable and actionable insights for their business decisions. He also offers expert testimony in litigation when consumer survey research is submitted as evidence. In addition to PR research, he has expertise spanning brand equity, customer satisfaction, strategic product planning, pricing optimization, product bundling, advertising tracking, name testing and feature prioritization. He is also the founder of Phrase Database, a digital library of over 3,700 marketing slogans and taglines. Peer-reviewed journals have published research executed by Gregory, and he has appeared on television multiple times to discuss how businesses interact with crowd-sourced websites.