It’s hard to argue that there isn’t a crisis of poor eating habits and obesity in America. But, in a world where it’s much easier to point fingers of blame at one company or organization, how do companies like McDonald’s continue to use public relations to help build business, build brand trust and mitigate a host of issues to stay in a leadership position?
McDonald’s is the world’s largest chain of hamburger fast food restaurants, serving around 64 million customers daily from 32,000 restaurant locations. With the expansion of McDonald’s into many international markets, the company has become a symbol of globalization and the spread of the American way of life. Its prominence has also made it a frequent topic of public debates about obesity and consumer responsibility.
At next week’s FPRA 73rd Annual Conference, McDonald’s national director of media relations Danya Proud will serve as our Dillin Keynote Speaker and detail how the fast food giant is committed to being part of the obesity solution while continuing to offer customers a range of menu options to meet their changing nutrition needs.