Visit Orlando, The Official Tourism Association® for Orlando, and Orlando Economic Partnership, the economic and community development organization for the region, recently launched one singular, comprehensive and consistent brand to promote the destination and region. The new “Unbelievably Real” brand platform is the product of a first-of-its-kind partnership between the two organizations and was developed to speak to all audiences — leisure visitors, meeting planners, meeting attendees, travel professionals, site selectors, business relocation stakeholders and talent. Based on research and tested with a variety of audiences, the Unbelievably Real global brand’s goal is to highlight the region in a new way that tells a complete Orlando story. Learn how the campaign became a reality.
After the program, attendees will have the opportunity to do a self-guided tour of the new offices of Orlando Economic Partnership in Downtown Orlando.
Parking Instructions (not included in event ticket price): Attendees can park at the parking garage connected to the Orlando Economic Partnership office at: 200 South Orange Avenue, Orlando, FL 32801 Street parking is also available nearby.
About the Speakers:
Laureen Martinez, APR / Vice President, Marketing and Brand Management – Orlando Economic Partnership
As Vice President of Marketing and Branding Laureen is responsible for the Orlando Economic Partnership’s overall strategy that positions the region as a national leader in advancing Broad-based Prosperity. She also manages the regional business brand, “Orlando. Unbelievably Real” a new initiative, in partnership with Visit Orlando, aimed at building Orlando’s reputation as a premier destination from a quality of life, business and leisure perspective.