6277 Sea Harbor Drive #400 Orlando
FL 32821
Join FPRA Orlando to discover how Artificial Intelligence (AI) can help public relations professionals become more efficient, enable real-time insights into engagement and proactively manage their brand’s reputation.
During this discussion, you will learn how to:
Gain executive buy-in for the use of generative AI
Create guardrails for using AI safely and ethically
Develop scenarios of AI for social media and content creation
Our speaker, Adeta Gayah, Sr. Director of Social Media & Content at Visit Orlando, oversees the social media strategy, campaigns and content creation that build the brand for Orlando. She previously worked for Walt Disney Parks & Resorts, serving on the grand opening team for Shanghai Disneyland Resort, as well as Universal Orlando Resort. In addition, she has led successful large scale influencer partnerships with social media influencers, such as Zach King, Sophia Grace & Rosie from “The Ellen Show” and “The Muppets.”
Visit Orlando is The Official Tourism Association® for Orlando, the most visited destination in the United States and Theme Park Capital of the World. A not-for-profit trade association that brands, markets and sells the Orlando destination globally, Visit Orlando represents more than 1,500 member companies comprising every segment of Central Florida’s tourism community.