May 11, 2023 @ 11:00 am – 12:00 pm
Zoom Online
FPRA Members: $10.00+$2.51 Fee; Students: Free: Guests: $20.00+$3.18 Fee
José Luis Dieppa

Virtual Networking 10:45 a.m. -11:00 a.m. – Program: 11:00 a.m. to Noon.
Americans are more multiracial than ever. The face of America looks different, and that means the majority of Americans are different. Have you accounted for that evolution in your communication strategy? Reaching the hearts of stakeholders starts with understanding their culture. That understanding can be gained by pros from all kinds of backgrounds and experience levels if a strategic effort is made. Learn from internationally-recognized PR author, national columnist, podcast host and boutique agency owner Melissa Vela-Williamson, APR as she shares ways to be more culturally competent and inclusive with communication. She’ll share data, relatable stories, and actionable tips that illustrate aligning PR communication with DEI principles. This knowledge can help communicators better connect with audiences and support social good.

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