When:
May 16, 2024 @ 11:30 am – 1:00 pm
2024-05-16T11:30:00-04:00
2024-05-16T13:00:00-04:00
Where:
Paramount Grill
12 SW 1st Ave
Gainesville
FL 32601
12 SW 1st Ave
Gainesville
FL 32601
Cost:
Member - $25; Non-member - $30; Student member - $20; Student non-member - $23
Contact:
Join us on Thursday, May 16 as we hear from Val Riley, Senior Director, Content & Digital Marketing, Insightly, to learn about five strategies for standing out in competitive categories.
If you think it takes a ton of money to go from underdog to superhero, you’d be wrong. What it does take, however, is a commitment to think differently and use your resources wisely. In this session, we’ll talk through why some major brands with big budgets are vulnerable to scrappy competition, and see some examples that hit at their blind spots. Whether you’ve got a ton of competitors or just a few, you’ll walk away with real tips to put into action.