November 15, 2023 @ 1:00 pm – 2:00 pm
Online Zoom
Free to Members: $25 for guests
Melanie Reda, APR, CPRC

Have you ever wondered what it takes to win the Dick Pope All Florida Golden Image Award, the highest award one can receive at the Golden Image Awards? You’re in luck! The 2023 recipient will walk attendees through the winning campaign during FPRA’s November webinar. City of Port St. Lucie Communications Director Sarah Prohaska and her team only had a few obstacles to overcome when the city’s trash collection service failed: a lawsuit for breach of contract, complaints on social media and negative media coverage to name a few.

You’ll learn:

• The components of an award-winning communications plan
• How to build trust with community members
• What the city did to come in under budget and show ROI
• How they executed in a short timeframe
• Bonus: How it feels to hold that huge pyramid!

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