Join the Florida Public Relations Association for a timely and informative webinar about artificial intelligence (AI) from a PR and marketing communications perspective. Led by Space Coast Chapter past president and APR, Rebecca Emery, dive into the fast-paced world of generative AI, ChatGPT, and other game-changing software tools. Discover how AI can help automate and accelerate content generation for public relations, media relations, spokesperson preparedness, copywriting, social media, digital advertising, video/image generation, and competitive analysis. Learn strategies for ethical and responsible use of AI in the workplace and how to identify and respond to AI “deep fakes” from a reputation management standpoint. Gain insights for structuring and saving prompts, using plugins and workflow automation, and understanding the effect AI-powered web browsing will have on SEO moving forward. Join us for this unique deep dive into the fast-paced world of generative AI from a PR and communications perspective in order to work strategically, responsibly, and more efficiently with AI.