https://www.fpra.org/professional-development/webinars/
Join FPRA for a webinar that will explore the power of developing culturally relevant communication for Hispanic and multicultural audiences – a critical approach that directly impacts business results – with Claudia Machado, senior development and community engagement manager for Mothers Against Drunk Driving Florida and Puerto Rico.
The Hispanic population in the United States is not only rapidly growing but also remarkably diverse, and a one-size-fits-all approach won’t work the way it used to. This webinar will help you gain insights that can elevate your PR strategies and drive success with Hispanic and multicultural audiences.
In this webinar you will learn:
How to move beyond basic translation strategies to capture the essence and emotional resonance of your message, ensuring it strikes a chord with your target audience.
How cultural sensitivity, language diversity and tailored messaging can unlock opportunities for your brand or organization in Florida’s dynamic PR landscape.
Best practices and exploration of real-world case studies that illustrate the transformative potential of a more strategic approach.
You’ll learn:
The components of an award-winning communications plan
How to build trust with community members
What the city did to come in under budget and show ROI
How they executed in a short timeframe
Bonus: How it feels to hold that huge pyramid!