Name, Image, and Likeness (NIL) is a new and exciting frontier in college sports, allowing student athletes to receive compensation for anything that identifies them, such as autograph signings, product endorsements, social media posts, and more.
The guidelines surrounding NIL in Florida have changed significantly since the National Collegiate Athletic Association (NCAA) first began allowing athletes to profit from their NIL in 2021. Florida recently amended its NIL law in Feb. 2023, removing restrictions that prohibited schools from facilitating NIL deals. The amended law also removed a provision requiring that NIL compensation only come from third parties unaffiliated with an athlete’s school.
Join the FPRA Capital Chapter and The Economic Club of Florida on July 27 at the FSU Alumni Association for a joint panel program on the impact of NIL. The panel – moderated by Hugh Tomlinson, the Director of Development & Planned Giving at Florida State University – will feature representatives from college athletic programs, a lawyer specializing in NIL, and a sports agent. Panelists will address questions including:
How will the issue of NIL earnings impact the landscape of college athletics?
How do student athletes identify brand partnerships?
How can public relations professionals support student athletes who are engaged in NIL deals?
What are the potential legal challenges or obstacles that may arise regarding college athletes earning money from NIL opportunities?
Lunch and networking will begin at 11:30 a.m., and the program will begin at noon.
Registration will open soon; stay tuned!