Denise Spiegel
Vice President of Communications, Visit Orlando
In her role as vice president of communications for Visit Orlando, the official destination marketing organization for the most visited destination in the country, Denise Spiegel leads the communication strategy and development of organizational messaging that supports Visit Orlando’s mission, vision, business objectives and values, and delivers them to internal and external audiences.
Denise joined Visit Orlando in 2006, growing from a U.S. media manager to most recently senior director of public relations overseeing all global public relations efforts of the organization as well as local media relations. She along with her team and agency partners have been instrumental in the development and execution of many of Visit Orlando’s most high-profile initiatives from record-breaking visitation announcements, two Guinness World Records, three Orlando-hosted IPWs and several brand launches.
An award-winning communications leader with more than two decades of experience in both agency and in-house environments, her work at Visit Orlando has been recognized with numerous industry awards including several PRSA Silver Anvil Awards of Excellence and HSMAI Platinum and Gold Adrian Awards. She currently serves on the US Travel Association Communications Committee and Destinations International PR and Communications Committee.
Before joining Visit Orlando in 2006, Denise started her communications career at one of the world’s leading global public relations agencies, FleishmanHillard, in the Los Angeles office. She developed and implemented strategic communications plans for a broad array of clients including AT&T, Yahoo News and Yahoo Finance properties, Nike and Panda Express.
Denise holds a bachelor’s of science degree in communication and business administration from Houghton University.