By Vickie Pleus, APR, CPRC In Tuesday’s General Session Luncheon sponsored by the Counselor’s Network, “PR & Big Data,” four industry experts addressed data analysis and its role in the [...]
By Terri Behling, APR, CPRC PR pros were the original content strategists and created long-term storylines centered on brand and found the right content creators to help craft the narrative. What [...]
By Alayna Curry It was standing room only at Dan Farkas’ session on digital storytelling. His career as both a reporter and a university professor has made him quite the expert on how to tell an [...]
By Laura Kern, APR Susan Vernon-Devlin, Director of Public Relations Service at Massey Communications, is a real world Olivia Pope (for those “Scandal” fans). She has been through crises in the [...]
By Roger Pynn, APR, CPRC Likening the planning of a PR roadmap to families mapping out a vacation, Lowe’s Companies Vice President of Corporate and Employee Communications Chris Ahearn, [...]
By Samantha Scott, APR Key takeaways: • Adapt to the “age of influence” • How social media allows your brand to find the right influencers in a specific market • How to message to audiences to [...]
By Terri Behling, APR, CPRC Warren Buffett said, “It takes twenty years to build a reputation. Five minutes to ruin it.” What a true statement! After acknowledging she was probably “preaching to [...]
By Tiffany Whitaker In the breakout session Marketing to the Power of One, Joel Book shared his knowledge of nearly 40 years as a marketing consultant. He pulled from his recent experiences at [...]
By Heidi Taulman, APR This dynamic duo shared the spotlight and taught attendees about how to harness the power of opportunity when it presents itself and that it can and will happen more than [...]
Congratulations to the winners of the annual President’s Awards! For a full gallery of photos, visit the President’s Luncheon album on Flickr Accreditation and Certification – Tampa [...]