Each week leading up to conference here at FPRA.com and on our blog we’ll be highlighting the amazing line-up of speakers and professional development opportunities To register for FPRA’s annual conference PR Now: Stronger. Smarter. Faster. click here: http://www.fprastore.org/c-7-annual-conference.aspx. Early bird registration rates are good until July 13, 2015.
This year’s conference will feature 25 speakers, six general sessions, 18 breakout sessions all lead by some of the nation’s top PR professionals. Full conference registration also includes a ticket to the 58th Annual Golden Image Awards – The event celebrating excellence in public relations.
This year’s conference will be hosted at the beautiful Omni Orlando Resort at ChampionsGate from Aug. 9 – 12. By attending you will be making a valuable investment in your public relations career.
On Monday morning, we get started with an inspiring talk by Elise Mitchell, APR, Fellow PRSA, CEO, Mitchell Communications Group and CEO, Dentsu Aegis Public Relations Network. In the first general session she’ll talk about “Full Throttle Leadership: Lessons Learned Looking Through the Turn.”
Looking through the turn is a basic principle of motorcycling that offers great business insight. As you approach a turn you must look where you want to go rather than fixating on potential hazards in the turn itself, using your instincts and experience to adjust within the turn — all in the moment. With PR evolving at breakneck speed, Mitchell will share lessons to help you anticipate what comes next and to lead with confidence. You’ll learn:
- How to watch trends, anticipate approaching change and leverage emerging opportunities.
- Demarcating potential for the greatest reward.
- The value of taking the road less traveled, being a pioneer and standing for something.
Mitchell is an accomplished strategic communications professional and business leader whose entrepreneurial spirit helped build Mitchell Communications Group into one of the top 10 fastest-growing firms globally and a two-time Agency of the Year winner – honored by both PRWeek and The Holmes Report. The company’s client portfolio includes well-known brands such as Walmart, Procter & Gamble, Hilton Worldwide, Kraft, Cracker Barrel Old Country Store and Restaurant and Southwestern Energy. Under her leadership, the company grew more than 500 percent in five years to become a top 35 PR firm in the U.S. At the end of 2012, Mitchell sold Mitchell Communications, and today it is the leading PR agency brand in one of the world’s largest marketing communications companies, Dentsu Aegis Network. In addition to her role at Mitchell, Mitchell is working to build a global PR brand for the network. In recognition of her accomplishments, Mitchell has received numerous awards including being named PRWeek Agency Public Relations Professional of the Year and a Top 50 Power Player in PR.
Prior to founding Mitchell Communications, Mitchell worked on both the agency and corporate sides of the business serving as the top public relations executive for Promus Hotel Corporation; a vice president at Sossaman, Bateman, McCuddy; and assistant director of public relations at Walker & Associates.