Welcome HR Professionals!

The Florida Public Relations Association is excited to extend you this special invitation to our 79th Annual Conference at The Ritz-Carlton Orlando. For the first time in our Conference’s history, we are aligning keynote and breakout session speakers to build a bridge between HR and PR, two people-focused departments that can benefit from increased collaboration with one another.

It’s time we maximize our resources to strengthen our organizations. Join us to begin a new synergy among our professions.

We are proud to kick off our 79th Annual Conference with a speaker whose specialty falls on the line between HR and PR. Ann Rhoades, founder of PeopleInk, was the architect of the celebrated Southwest Airlines and JetBlue Airways corporate cultures.  She said:

“The invitation to keynote at the 2017 FPRA Annual Conference was an easy yes for me. As one who works with private corporations and leading nonprofits to develop – and maintain – an exceptional corporate culture, it is refreshing for me to see two of the most valuable professional components for the process in the same room.

Effective communication is an integral part of an organization’s brand. Yet, no matter how fabulous the external tools distributed may be, when coming face-to-face with an employee who is not operating from your corporate values, it’s money down the drain. The intersection of HR and PR is where organizations can begin a journey toward outstanding customer service, mission fulfillment and a dynamic corporate culture that makes recruitment a breeze. Organizations that truly succeed in a value-driven culture, don’t have to fire people. Those who don’t share the values self-eject.”

HR-related sessions include:

Built on Values
Ann Rhoades | PeopleInk

Creating Community Partnerships that Build a Strong Brand for Business and a Recruiting Tool for Employees
Chris Gent, APR, CPRC | Kissimmee Utility Authority

The Right Rx for (Health Care) Communications
Kristen Knapp, APR, CPRC | Florida Health Care Association
Roy Reid, APR, CPRC | Adventist Health System

The Heart of Your Mission: Internal Communications
Devon Chestnut, APR, CPRC | Cox Communications

Speak Their Language: Bridging the Gap Between PR/HR and Finance
Larry Parnell | The George Washington University

Customer Obsession: Building Smiles and Lasting Relationships
Scott Stanzel | Amazon

Protecting Data & Discussions in an Electronic Communications World
Erich Kron | KnowBe4

Negotiations and Conflict Resolution
Adam Brooks, Ph.D. | The University of Alabama

Seven Secrets to Becoming the Leader You Never Thought You Could
Josh Davies | The Center for World Ethic Development

Harmony Through Teamwork: Counteracting the Cacophony of Miscommunication
Jan Horton Spence | Jan Spence and Associates

The Value of Communicators during the Pulse Nightclub Shooting
Buddy Dyer | Mayor of Orlando
Heather Fagan | City of Orlando

Using Research to Determine What Your Audiences Want and Expect
Susan MacManus, Ph.D. | The University of South Florida

Crafting a Personal Connection with Your Customers
Mary Lunghi | IKEA

Personal Relations and Personal Branding
Colby Jubenville, Ph.D. | Motivational Speaker

Though professional development is the main purpose of FPRA’s Annual Conference, we’re also proud to host a variety of networking and recognition events each year. View the full Conference agenda to learn more. To purchase a Full Conference or Single Day registration, visit the FPRA Store.

Only interested in the professional development aspects of Conference? HR professionals are invited to join us for FPRA’s 79th Annual Conference at the special rate of $728.00. This rate includes all general sessions and breakout sessions, plus two continental breakfasts, one full breakfast, one lunch and our chocolate break. This rate does NOT include admission to the President’s Welcome Reception at the Wizarding World of Harry Potter, the Presidents’ Luncheon and the FPRA Golden Image Awards Banquet. If you have any questions regarding this special rate and the agenda items it includes, please contact the FPRA State Office. To register at this rate, visit the FPRA Store.

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