Congratulations to the following public relations professionals who earned their APR or CPRC.
Accreditation is offered through the Universal Accreditation Board (UAB) to members of participating organizations, including FPRA. Though five years of public relations practice was previously required, ALL members are eligible regardless of years of experience. However, the objective, multiple-choice, computer exam does test a variety of knowledge, skills and abilities, so members interested in seeking accreditation need to be prepared in a variety of skill areas.
Earning professional public relations accreditation and receiving the designation of Accreditation in Public Relations (APR):
Jeff Marshall, APR
Senior Communications Coordinator
Central Florida Expressway Authority
Orlando Area Chapter
Laureen J. Trudell, APR
Senior Director of Marketing and Communications
Orlando Economic Development Commission
Orlando Area Chapter
Certification is a unique, second tier credential offered exclusively to FPRA members. Candidates must have previously earned their APR and have ten or more years experience in the field of public relations. Though it is a second tier credential, it is not APR 2.0. This exam is a subjective exam that requires candidates to draw from their experience to solve problems and present solutions. Earning the CPRC credential involves passing a written exam (16 essay questions) and an oral exam (presentation of a public relations program or project).
Earning professional certification in public relations and receiving the designation of Certified Public Relations Counselor (CPRC) from the Florida Public Relations Association:
Laura Byrnes, APR, CPRC
Careersource Citrus Levy Marion
Allison Campbell, APR, CPRC
Public Relations Director
Jenkins Auto Group
Lisa Varner, APR, CPRC
Customer Relations Manager
Jenkins Acura/Jenkins Mazda
For more information on Accreditation and Certification, as well as any available chapter or State Association rebates, please contact your local Accreditation and Certification Chair or Lanette Hart, APR, CPRC, VP Accreditation/Certification at Lanette.Hart@me.com.