Book Signings at 2025 PR & Comms Summit
Meet Expert Authors at the 2025 PR & Comms Summit
In Orlando this August, public relations, communications and marketing professionals at the 2025 PR & Comms Summit will gain powerful insights and obtain fresh strategies to strengthen the relationship between their audiences and the organizations they represent. This year’s speaker line-up features five influential voices in the communications industry with published books that speak to today’s emerging trends and best practices.
Summit attendees can purchase books and have them signed by the author during the infamous chocolate break at 2 p.m. on Tuesday, August 5, at Panzacola F-3 inside the Rosen Shingle Creek Conference Center. Get to know the authors now and plan your sessions accordingly! Here is a quick look at who is coming and what books will be available for signing.
Lisa Gerber
Communications and Storytelling Strategist, Big Leap Creative
Book: The Power of Story: Connect with Purpose, Unlock Your Influence
Session: The Power of Story: Turn Expertise into Influence
Date & Time: Tuesday, August 5, 2025 | 8:30 a.m. – 9:30 a.m.
Location: General Session II, Panzacola F-1, F-2 & G-1
For more than 20 years, Lisa Gerber has helped leaders drive change through the undeniable influence of purposeful storytelling. Her newest book, The Power of Story: Connect with Purpose, Unlock Your Influence, equips readers with a framework for crafting compelling stories that build influence and drive change.
At General Session II on Tuesday, August 5, Gerber will present "The Power of Story: Turn Expertise into Influence," where she will share her real-world experience on how strategic storytelling helped her clients secure millions in funding, shift public narratives, and motivate behaviors to build trust amongst organizations. If you're looking to maximize your influence and push for action through the stories you tell, don't miss this keynote.
Hernan Tagliani
President & CEO of Tagliani Multicultural
Book: Multicultural Mainstream: The Power of Hispanics In Consumer Marketing
Session: No Need for a Crystal Ball: The Future is Multicultural
Date & Time: Monday, August 4, 2025 | 2:45 p.m. – 3:45 p.m.
Location: Breakout 2D, Wekiwa 1
Hernan Tagliani is a leading multicultural marketing expert and award-winning marketer for Fortune 500 companies. He is also the president and founder of Tagliani Multicultural, one of the fastest-growing independent multicultural advertising and digital agencies in the United States. In 2024, Tagliani released Multicultural Mainstream: The Power of Hispanics In Consumer Marketing. His book explores cultural nuances, expanding purchasing power and how inclusive marketing drives brand loyalty, contributing to bottom-line results.
In his breakout session, Hernan will share expert insights on why multicultural marketing is the future. As a respected agency leader and contributor to national U.S. publications like Forbes, Adweek, the Houston Chronicles and Entrepreneur Magazine, he brings both passion and data to the conversation. After attending this session, you will have a deeper understanding of the crucial role culture plays among multicultural consumers.
Mark McClennan, APR, Fellow PRSA
General Manager at C+C Boston
Book: Ethical Voices: Practicing Public Relations with Integrity
Session: Chaos Theory: Mastering Ethical Leadership in PR's AI Age
Date & Time: Monday, August 4, 2025 | 10:30 a.m. – 11:30 a.m.
Location: Breakout 1A, Wekiwa 5
As the age of AI is begging to usher in and reshape so many industries, the need for ethical clarity is more critical than ever. Mark McClennan hosts the EthicalVoices podcast and is a PR ethics professor at Boston University. His book, Ethical Voices Practicing Public Relations With Integrity, was released by Business Expert Press in 2022 and went on to trend as the #1 PR book on Amazon for a time. Ethical Voices uses a public relations industry code of ethics as a framework to uphold values in an AI-influenced field. Drawing from more than 100 real-world cases and insights from top-tier brands like Starbucks, IBM, Harvard Business School and the CDC, his book provides practical guidance on addressing specific challenges in today's complex ethical landscape.
McClennan is a frequent keynote speaker and trainer in ethics and artificial intelligence. He will join us at the PR & Comms Summit as a breakout session speaker to unpack how PR professionals can lead with integrity in an age of AI.
Reilly Newman
Brand Strategist at Motif Brands
Book: Brandy: 101 Sips of Wisdom for Attaining a Successful Brand
Session: Beyond the Logo: The Real Art & Strategy of Rebranding
Date & Time: Monday, August 4, 2025 | 2:45 p.m. – 3:45 p.m.
Location: Breakout 2B, Wekiwa 4
Building a recognizable and successful brand takes more than just a logo and catchy taglines; it's about crafting an identity with a human-based approach grounded in psychology, creativity and consistency. Reilly Newman is the author of the award-winning book Brandy: 101 Sips of Wisdom for Attaining a Successful Brand, and the co-host of "Brandy," a podcast that dives into casual conversations about brand and marketing with listeners around the globe. Newman has worked closely with many companies as a trusted source for insights on brand strategy, marketing and human behavior. These companies include Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute and more.
In his breakout session, Newman will explore why certain business decisions are made and how brands can effectively sell themselves while walking attendees through the subtle (and not-so-subtle) ways companies reinvent themselves with purpose. Reilly has shared his business and brand knowledge through college lectures and speaking engagements, and now he is eager to share his expertise in the power of branding with you at PR & Comms Summit.
Roy Reid, APR, CPRC
Fellow at Stockworth Institute
Session: The Trust Transformation
Date & Time: Tuesday, August 5, 2025 | 11:15 a.m. – 12:15 p.m.
Location: Breakout 3E, Wekiwa 3
Trust is the foundation of every relationship, and a lack of it can be detrimental. Thankfully, Roy Reid knows how to build and maintain trust from the ground up. Reid has dedicated his career to helping entrepreneurs and other professionals develop teams that foster a high-trust culture where people feel safe, do the right thing, deliver outstanding service and strive to improve performance each day.
In the book that he co-authored, The Trust Transformation: Transform Your Health, Wellbeing, and Performance Through the Power of Trust, Reid offers easy-to-follow framework for creating high-trust cultures that prioritize accountability, safety and meaningful human connection.
The Trust Transformation presentation is a must-attend for professionals seeking to learn how to improve results by improving relationships through a more intentional focus on trust-building elements.
Mark Your Calendar Now
Chocolate Break: Tuesday, August 5, 2025 | 2:00 p.m. – 2:45 p.m. | Panzacola F-3
Don't Miss the FPRA Chocolate Break & Featuring Book Signings! This will be an exclusive opportunity to engage directly with each of our featured authors. Books will be offered for sale at the FPRA Store.
Stay tuned, as more details about the PR & Comms Summit will be shared soon. For more information about the 2025 PR & Comms Summit, visit prandcommssummit.com.