Florida Public Relations Association PR & Comms Summit
August 3 – 6, 2025 | Rosen Shingle Creek Resort | Orlando, FL
About FPRA:
The Florida Public Relations Association (FPRA), established in 1938, was the first public relations organization in the nation. Today, FPRA remains the premier professional development organization for PR practitioners in the state of Florida. With more than 1,000 members, 15 professionals chapters and 14 student chapters, FPRA is dedicated to developing public relations practitioners who, through ethical and standardized practices, enhance the public relations profession in Florida. To ensure its members are staying relevant for managing todays and tomorrow’s communication challenges, FPRA provides an array of programs and services which include credentialing (APR and CPRC), professional development training, peer networking, leadership growth and recognition.
About the 2025 FPRA PR & COMMS SUMMIT:
PR & Comms Summit, the annual conference hosted by the Florida Public Relations Association, is a magnetic gathering, bringing together hundreds of members from the PR, Communications, and Marketing sectors from industries such as government, healthcare, technology, tourism, public utilities, law enforcement, financial, education, nonprofit and agencies.
Over the span of three and a half dynamic days, attendees delve into a rich tapestry of networking, immersive professional development, and high-impact business insights. Enriched with a plethora of signature events and an abundance of invaluable learning experiences, the FPRA Annual Conference presents an unparalleled opportunity for professionals to refine their skillset, foster invaluable connections, and remain at the forefront of evolving communication trends. Join us at the FPRA Annual Conference for an experience that promises to shape the trajectory of your career and company alike.
Deadline for speaker proposals is January 31, 2025 at 11:59 p.m., EST.
FPRA is interested in speakers from all disciplines of public relations, communications, marketing and social media industries. We are seeking engaged, exciting and passionate presenters with expertise in digital PR, social media communications, media relations, public affairs/issues management, marketing communications, public relations, video production, SEO, research and analysis, crisis management, content creation, community relations and business development.
Topic areas of interest:
- Crisis Communication & Reputation Management
- Effective crisis response strategies, real-world case studies and reputation repair.
- Diversity, Equity and Inclusion (DEI) in PR
- Building authentic DEI initiatives, addressing biases and inclusive communication practices.
- Social Media Strategy and Emerging Trends
- Leveraging new platforms, optimizing social content and engaging audiences on social media.
- Corporate Social Responsibility (CSR) & Purpose-Driven Branding
- Developing and communicating CSR initiatives, including sustainability and community engagement.
- Media Relations in the Digital Age
- Pitching to digital media, adapting to media consolidation and building journalist relationships.
- Content Marketing & Brand Storytelling
- Crafting compelling narratives, long-form content creation and multimedia storytelling.
- Influencer Marketing and Partnerships
- Identifying and collaborating with influencers, tracking ROI and managing partnerships.
- Data-Driven PR & Measurement
- Using analytics to measure PR success, understanding key metrics and proving ROI.
- Employee Communications & Internal Engagement
- Best practices for internal messaging, aligning employees with brand values and digital tools.
- Public Affairs and Advocacy
- Engaging with government relations, community outreach and grassroots advocacy.
- Artificial Intelligence (AI) in PR
- AI tools for PR, automating tasks, analyzing media and ethical considerations in AI.
- Brand Reputation & Crisis Management for C-Suite
- Crisis prep for executives, enhancing executive visibility and reputation risk mitigation.
- Corporate & Brand Rebranding Strategies
- Steps for successful rebranding, engaging stakeholders and brand refresh case studies.
- Digital Transformation in PR
- Embracing digital tools, workflow automation and adapting PR strategies for a digital-first approach.
- Ethics in Public Relations
- Navigating ethical dilemmas, transparency in messaging and regulatory compliance.
- Multicultural and Global PR Strategies
- Adapting messages for diverse audiences and best practices in cross-cultural communication.
- Building Media Relationships in a Fragmented Media Landscape
- Engaging journalists across platforms, personalized pitches and overcoming media distrust.
- Emerging Technologies and PR Innovation
- Utilizing AR, VR, blockchain and other technologies to enhance PR campaigns.
- Event PR and Experiential Marketing
- Engaging through live events, virtual event promotion and maximizing media coverage for events.
- Leadership and Managing PR Teams
- Effective PR team management, fostering creativity and building collaborative, high-performing teams.
Proposal Guidelines
- To be considered as a speaker for the PR & Comms Summit, kindly submit a forward-thinking and engaging presentation proposal that directly supports and pertains to either external or internal communications.
- The presentations should be tailored for communication professionals at the mid- to senior level. Your proposal should encompass strategies and practical applications that encompass both conventional and emerging forms of communication outreach within the field of communications.
- For presentations from agencies, consultants, vendors, and suppliers, we encourage the inclusion of a client case study, preferably with the client participating in the actual presentation. These proposals will be evaluated based on their unbiased, educational, informative and innovative content, and speakers should refrain from any elements that could be perceived as a sales pitch.
- In cases where a specific session proposal is not provided, potential speakers may also be considered for participation in general sessions.
NOTE: FPRA reimburses airfare or mileage, car service from the airport to the hotel and back, hotel accommodations for one night, travel meals and parking fees. Specifics are outlined in FPRA’s Speaker Reimbursement Guidelines, which will be provided to invited speakers. Full conference registration is not included.