Recognizing & Celebrating Excellence
The Golden Image Awards competition is conducted annually by the Florida Public Relations Association to recognize outstanding public relations programs in Florida and to encourage and promote the development of public relations in our state.
The Golden Image Awards have become a standard of excellence in the state of Florida. Winners demonstrate the very best examples of innovation, planning and design. The awards competition includes four divisions of categories. They are as follows:
- Division A – Public Relations Programs (13 categories)
- Division B – Collateral Tools of Public Relations (7 categories)
- Division C – Digital Tools of Public Relations (9 categories)
- Division D – Student Projects in Public Relations (6 categories)
To qualify for judging, a Golden Image entry must incorporate sound public relations research and planning. Entries must also meet the highest standard of production, execution and evaluation of results and budget. View the Judging Process & Rubric.
Awards given in the Golden Image competition are:
Presented by judges for an outstanding entry that achieves maximum return on investment.
Award of Distinction
Presented to entries that meet the standards of excellence set by a panel of judges.
Golden Image Award
May be presented to the top-scoring entry in each category if the entry meets predetermined criteria of excellence set by the judges.
Grand Golden Image Award
Presented to the best Golden Image Award-winning entry in Divisions B, C and D.
Dick Pope All Florida Golden Image Award
Presented to the best Golden Image Award-winning entry in Division A. This award was named after Richard D. Pope, Sr. (For more information about Mr. Pope, see paragraphs below.)
Richard D. “Dick” Pope, Sr. was the founder of Cypress Gardens, a legendary Florida roadside attraction founded in 1936. When John Dillin, working for the Miami Beach Chamber of Commerce, met Pope he was handing out gardenias to publicize his fledgling theme park. When Dillin founded FPRA in 1938 Pope was at his side. It was the beginning of a life-long personal friendship as both FPRA and Cypress Gardens took root and began to flourish.
Pope was one of the early innovators and leaders in the emerging public relations profession following the Great Depression. He came to be known as ”Mr. Florida,” creating endless opportunities for publicity photos and events that showcased Florida, Florida citrus and his beloved Cypress Gardens (now LEGOLAND Florida). Dick Pope set new standards and direction for promotional and publicity techniques during his five-decade reign of Cypress Gardens and he created and produced more than 500 news reels and 75 short films bringing both Hollywood and television exposure, luring visitors to Florida from around the globe.
Upon his passing in 1987, FPRA honored Mr. Pope by adding his name to our Grand All Florida Golden Image Award.
Submissions for FPRA’s Golden Image program are accepted every spring with the judging process taking place in June. This awards program culminates with an awards gala event that takes place during FPRA’s Annual Conference in August.