Archives

By Brandi Welk (Pensacola Chapter) 8 Tips for Instagram Success Get creative with your content – Nobody wants to see the same content every day. Have fun! Humanize your brand […]

By Amanda Handley (Capital Chapter) With the rise of social media, it’s no surprise that questions about copyright are at the forefront of many public relations and marketing specialists’ minds. [...]

By Jason Medina (Tampa Bay Chapter) Summary: No matter where a crisis strikes, it’ll unfold online and the digital “noise” can be overwhelming and distracting. This noise can also present [...]

By Whitney Ladwig (Northwest Florida Chapter) What is the science behind successful storytelling? Speaker Dan Farkas said it’s all a mind game. Look at the human eye. Your eye can […]

By Mary Ann Horn (Orlando Area Chapter) Declaring that: “The web is a battlefield,” Jeff Stevens urged PR professionals to be energetic in making their websites competitive for readers attention [...]

By Melissa Link (Central West Coast Chapter) Ann Searight Christiano, who holds the Frank and Betsy Karel Endowed Chair in Public Interest Communications and is a professor in the University […]

By Ginger Broslat (Ocala Chapter) Louis Gray presented Google Analytics tools available to PR practitioners to better measure results to plan more effective communications plans. Gray encouraged [...]

By Chris Gent, APR, CPRC (Orlando Area Chapter) Why is branding important? It tells a story that helps connect. THE HISTORY OF BRANDING The word brand derived from the ancient […]

By Kim Polacek, APR (Tampa Bay Chapter) Networking… we’ve all heard the term and know how important it is for business. For some of us, this essential task comes easy. For […]

By Brandi Welk (Pensacola Chapter) To say that Jennifer Spivak is a Facebook genius is truly an understatement. The room was amazed by her wealth of knowledge and could have […]