Archives

By Brandi Welk (Pensacola Chapter) 8 Tips for Instagram Success Get creative with your content – Nobody wants to see the same content every day. Have fun! Humanize your brand – People love to [...]

By Amanda Handley (Capital Chapter) With the rise of social media, it’s no surprise that questions about copyright are at the forefront of many public relations and marketing specialists’ minds. [...]

By Jason Medina (Tampa Bay Chapter) Summary: No matter where a crisis strikes, it’ll unfold online and the digital “noise” can be overwhelming and distracting. This noise can also present [...]

By Whitney Ladwig (Northwest Florida Chapter) What is the science behind successful storytelling? Speaker Dan Farkas said it’s all a mind game. Look at the human eye. Your eye can see wide, [...]

By Mary Ann Horn (Orlando Area Chapter) Declaring that: “The web is a battlefield,” Jeff Stevens urged PR professionals to be energetic in making their websites competitive for readers attention [...]

By Melissa Link (Central West Coast Chapter) Ann Searight Christiano, who holds the Frank and Betsy Karel Endowed Chair in Public Interest Communications and is a professor in the University of [...]

By Ginger Broslat (Ocala Chapter) Louis Gray presented Google Analytics tools available to PR practitioners to better measure results to plan more effective communications plans. Gray encouraged [...]

By Chris Gent, APR, CPRC (Orlando Area Chapter) Why is branding important? It tells a story that helps connect. THE HISTORY OF BRANDING The word brand derived from the ancient Norse word “Brandr” [...]

By Kim Polacek, APR (Tampa Bay Chapter) Networking… we’ve all heard the term and know how important it is for business. For some of us, this essential task comes easy. For the rest of us, help is [...]

By Brandi Welk (Pensacola Chapter) To say that Jennifer Spivak is a Facebook genius is truly an understatement. The room was amazed by her wealth of knowledge and could have listened for an hour [...]