We can’t wait to welcome you to the 81st Annual FPRA Conference, which will be held at the Marriott Tampa Water Street from August 4-7, 2019. We have a great speaker lineup, as well as tons of fun activities on the agenda. Take a look at our Schedule at-a-glance for an idea of what to expect. We’ll continue to update it as we add speakers and sponsors!

Saturday, August 3

5 p.m. – 6:30 p.m.

LeadershipFPRA Graduation for 2018- 2019 Class

The culmination of the 2018-2019 LeadershipFPRA program will be held during a semi-formal, invitation-only graduation reception complete with champagne and hors d’oeuvres. Graduates will celebrate the completion of their year of professional development, which included diverse experiences in sessions throughout Florida.  This event is intended to honor the growth of LeadershipFPRA Class III graduates, as both a group and as individual public relations leaders. This event is a private event for LeadershipFPRA graduates, alumni and their guests. Registration is included in the Class III’s tuition. All other guests must purchase a ticket.

Presenting Sponsor: The Florida High Tech Corridor
LeadershipFPRA’s Official Resource for Leadership Development: The Maue Center

Dress: Resort Casual
Room: Salons I-III

Sunday, August 4

11 a.m. – 2 p.m.

FPRA 2019 Topgolf Outing

TOPGOLF: Fun for All Skill Levels

Whether you’re an aspiring golf pro or you’re picking up a club for the first time, Topgolf is everyone’s game. It’s competitive. It’s fun. Join FPRA’s first-ever Topgolf event at this year’s 81st Annual Conference. Families are welcome. This event includes three hours of play and a tasty Backyard BBQ buffet and a FPRA goodie bag. Cash bar available. Participation in this event is not included with registration. Cost to play is $67.50 per person. Download flier. Register online.

Dress: Golf Attire or Casual
Location: 10690 Palm River Road, Tampa, FL 33619

10 a.m. – 4:30 p.m.

Student Field Trip

FPRA student members will get a look inside the world of PR in professional sports during their behind-the-scenes talk with Vice President of Communications Dave Haller. Following this talk, students will be treated to an afternoon of baseball fun as they watch the Tampa Bay Rays verse the Miami Marlins on the Ray’s homefield – Tropicana Stadium.

Field Trip Schedule: 10 a.m. Board Bus form Tampa Marriott Water Street Hotel; 11 a.m. Behind-the Scenes; 1:10 p.m. First Pitch; 4:30 p.m. Return to Tampa Marriott Water Street Hotel.

Dress: Casual
This event is sponsored in part by Kissimmee Utility Authority and TowBoat U.S. Charlotte Harbor.

12 p.m. – 5 p.m.

Registration Desk Open

The registration desk is your information center for all things concerning FPRA and its 81st Annual Conference.

Room: Convention Registration Desk, 2nd Floor

12 p.m. – 3 p.m.

LeadershipFPRA Orientation for 2019-2020 Class

Participants for LeadershipFPRA Class IV will meet for the first time to learn about the opportunities and takeaways planned in the coming year. The foundation for building camaraderie begins at this interactive and engaging orientation, and class members will walk away enthused about the future sessions, speakers and field trips available only through LeadershipFPRA.

Presenting Sponsor: The Florida High Tech Corridor
LeadershipFPRA’s Official Resource for Leadership Development: The Maue Center

Dress: Business Casual
Room: Grand Salon C-D, 2nd Floor

2 p.m. – 2:45 p.m.

The Value of Earning Accreditation

APR is considered the mark of distinction for those who demonstrate commitment to the profession and its ethical practice. Currently, there are more than 5,000 public relations professionals worldwide who have earned this voluntary credential. Find out how you can join them. Leading this session will be VP of Accreditation and Certification Ginger Broslat, APR, CPRC.

Dress: Business Casual
Room: Meeting Room 8, 3rd Floor

2:45 – 3:30 p.m.

The Value of Earning Certification

Have you earned your APR? Take your distinction further by becoming a Certified Public Relations Counselor. Join this informative session to learn how you can prepare for the CPRC exam. To sit for the exam, you must have your APR designation and have at least 10 years of public relations experience.

Dress: Business Casual
Room: Meeting Room 8, 3rd Floor

3:15 – 4:15 p.m. 

Chapter Leadership Forum

Incoming chapter leaders are invited to this pre-conference forum to get leadership tips, ask questions and learn about resources available to help you lead your chapter to a successful year. Incoming chapter presidents and presidents-elect are strongly encouraged to attend. Other incoming chapter board members are welcome.

Dress: Business Casual
Room: Meeting Room 9, 3rd Floor

3:45 – 4:15 p.m.

Outgoing Executive Committee Meeting 

This meeting is for outgoing 2018-2019 FPRA state officers.

Dress: Business Casual
Room: Meeting Room 11, 3rd Floor

4:30 p.m. – 5 p.m.

Incoming Executive Committee Meeting

This meeting is for incoming 2019-2020 FPRA state officers.

Dress: Business Casual
Room: Meeting Room 11, 3rd Floor

6 p.m. – 9:30 p.m.

President’s Welcome Reception

Welcome to Tampa! Join FPRA State President Gordon Paulus, APR, CPRC, as he kicks off the 81st Annual Conference. Enjoy an evening of food, drinks and professional engagement during FPRA’s opening networking session.

Dress: Business Casual or Resort Casual
Room: IL Terrazzo, 1st Floor

Monday, August 5

Professional Development Session Dress: Business Attire

7 a.m. – 5 p.m.

Registration Desk Open

Room: Convention Registration Desk, 2nd Floor

7:30 a.m. – 9 a.m.

Continental Breakfast

Room: Grand Ballroom Foyer

7:40 a.m. – 8:25 a.m.

Past Presidents’ Council Meeting 

All past state presidents in attendance at this year’s conference are invited to this meeting. The purpose is to discuss matters concerning life members, the Florida Public Relations Education Foundation and the institutional history of the Association. This meeting is chaired by FPRA’s Immediate Past President Ryan Gerds, APR, CPRC.

Room: Meeting Room 11, 3rd Floor

8:30 a.m. – 8:45 a.m.

Welcome & Annual Meeting

Join us as our VP of Annual Conference Jessica Potts opens FPRA’s 81st Annual Conference – “We are FPRA: PRoactive, PRincipaled, PRofessional.”

Conducting the official business of the FPRA will be FPRA State President Gordon Paulus, APR, CPRC. During this year’s annual business meeting, the membership will vote on the presented slate of officers for the 2019-2020 year.

Room: Salon E-F (Grand Ballroom)

8:45 a.m. – 9 a.m.

APR/CPRC Recognition

The annual business meeting will close with recognition of newly accredited and certified members led by VP of Accreditation and Certification Ginger Broslat, APR, CPRC.

Room: Salon E-F (Grand Ballroom)

9 a.m. – 10 a.m.

Opening Session

Living Life at Performance Level®

Inspired by 25 years in the entertainment industry, this dynamic keynote is highly interactive and will provide you tools to ignite your ultimate potential. Using a simple but profound metaphor, Curtis Zimmerman will showcase the impact you can have being the director; writing your script; casting your show widely; being a star in your life and living the dream. Led by: Curtis Zimmerman, speaker and author

Room: Salon E-F (Grand Ballroom)

10:25 a.m. – 11:25 a.m.

Counselors’ Network Breakout Session 1

CN members are invited to attend a members-only roundtable discussion with Curtis Zimmerman.

Room: Grand Salons I-J

10:25 a.m. – 11:25 a.m.

Breakout Sessions

Panel on Communicating Effectively in a Natural Disaster

An EF-3 tornado directly hits Jacksonville University in northeast Alabama. Hurricane Michael causes massive damage in the Florida Panhandle. Join a panel of PR professionals who share their experience during these events, as well as tips on how others can effectively communicate when Mother Nature strikes. This panel presentation will feature Buffy Lockette, APR, who is the director of public relations at Jacksonville State University and April Salter, APR, CPRC, who is the founder and CEO of SalterMitchell PR headquartered in Tallahassee. The panel will be moderated by FPRA State President Gordon Paulus, APR, CPRC, a Sr. Communications specialist at Gulf Power, whose service territory covers most of the area affected by Hurricane Michael. Led by: Buffy Lockette, APR, director of public relations at Jacksonville State University; April Salter, APR, CPRC, founder and CEO of SalterMitchell PR. Moderated by: Gordon Paulus, APR, CPRC, a Sr. Communications specialist at Gulf Power

Room: Grand Salons C-D

Leading with Influence

Successful leadership practice is based on key elements, including the importance of knowing and using your strengths to support your unique leadership style, knowing how to engage others toward a mutual goal and using one’s own unique talents to positively influence and engage others. This interactive workshop will provide key leadership principles, tools and opportunities to increase your understanding of ways to best use your unique leadership talents to influence your own team, across interdisciplinary teams and in your leadership role in FPRA. Key concepts, self-reflection tools and discussion will provide you with a customized plan to move forward in your effective leadership. Led by: Carolyn Maue, president, The Maue Center; Carol Bennett, executive coach, The Maue Center

Room: Grand Salon A

Cutting Through the Digital Noise

Want to inspire loyalty? Raise awareness about what you do? Attract new customers? You’ve probably already been using online marketing platforms for a while, but here’s the problem – so has everybody else. The rise of social media and an increased sense of content overload has challenged for-profit and non-profit organizations alike to stand out amid the day-to-day life in the digital noise. In this session, CTS Agency co-founders Greg Trujillo and Carolyn Capern will discuss practical techniques that your business can use to cut through the digital noise and make an impact with your audience. Led by: Carolyn Capern and Greg Trujillo, co-founders of CTS Agency

Room: Grand Salon G-H

Overcoming Barriers One Post at a Time: Public Relations in the #MeToo Era

In this #MeToo era, reporters and community members have a heightened sense of the issue of sexual violence, but they aren’t necessarily in tune with trauma victims. While everyone is busy learning about rape culture, we may be accidentally causing more trauma to rape victims. How do you convince a terrified rape victim through social media that your services are safe? With such loud negative commentary in society, how do you get your messages about believing victims to resonate so that victims feel safe enough to call for help? Hear a case study of how a social media movement has changed one rape crisis center’s communication strategies. This includes creating new avenues for communications (social media as a platform for offering therapy), fielding curve-balls (Senate hearings and celebrities) and not using the hashtag #MeToo.

Led by: Bianca Sabrkhani, director of development and communications for Victims Service Center

Room: Grand Salon B

11:45 a.m. – 1:30 p.m.

Presidents’ Awards Luncheon

Join us for a special luncheon in true FPRA style as we honor outstanding individuals and chapters, award the Dr. Bob Davis, APR, CPRC, Student Scholarship and bestow the coveted Chapter President of the Year and Chapter of the Year awards. This luncheon features the traditional presentation of the Dillin Dessert.

At this luncheon, we’ll also present the Joe Curley Rising Leader Award, which is intended to identify and honor up-and-coming individual FPRA members that demonstrate emerging leadership traits along with dedicated, active involvement in the FPRA chapter activities, programs, functions and events.

Dillin Dessert Sponsor: Publix

Room: Salon E-F (Grand Ballroom)

1:45 p.m.– 2:45 p.m.

Breakout Sessions

How to Win with Media

With more than 20 years of experience managing media relations, communications, and crisis communications, Heidi Schauer will inspire confidence when it comes to putting the right tools in place to create effective communications strategies, manage media and mitigate and manage crisis situations. Learn how to sell a story to reporters, how to manage a negative story, how internal and external environments may impact your organization in a time of crisis and how you can prepare and protect your organization for a crisis. This is for anyone who deals with media, creates or leads communications strategies or for anyone who is involved in managing crises or issues for an organization. Led by: Heidi Schauer, director of corporate communications for Wendy’s

Room: Grand Salon G-H

Best Behaviors to Boost Your Google Ranking

Break through the smoke and mirrors behind search engine optimization. In this interactive, easy to understand workshop, you will skip the slide deck and look at live campaigns and tools (free and paid) from Google and others to research and monitor powerful website data for making fact-based business decisions. SEO is a set of ongoing behaviors and tactics which build website credibility and traffic over time. Learn the most critical tactics to focus on to avoid getting lost in the weeds and wasting time and money on low impact activities. Witness real examples of companies who have increased their website ranking and organic traffic from SEO activities and how they measure return on investment. Learn best practices for shopping for professional SEO services and red flags to notice. Participants are invited to bring their favorite device to engage in this hands-on workshop. Led by: Randy Mitchelson, APR, Vice President Sales & Marketing, iPartnerMedia

Room: Grand Salon A

The Mirage of Multitasking: Finding Your Focus, Flow & Finish Line

Studies show that our brains aren’t built for multitasking. When we constantly juggle various cognitive tasks, we experience decreased productivity, impaired cognitive ability, increased stress and diminished creativity–all of which reduce us to fractions of the effective professionals we are capable of being. Many professionals surrender to a frantic and unfocused work style out of the belief that there is no other way. The modern-day workplace simply demands us to function in this manner, right? Wrong. In this course, you will learn how to recognize and squash your multitasking tendencies and recalibrate your approach to work. By setting clear priorities, increasing your focus, managing your time and effort, reducing physical and mental clutter, executing on what matters most, and giving yourself space to be innovative, you can elevate your performance and put yourself on the path to greater productivity. Led by: Scott Blades, M.Ed., assistant director of UF Training & Organization Development

Room: Grand Salons C-D

Reputation Management in the Digital Age

While Ochsner Health System remains a patient-centered organization, the voice of the customer drives our efforts. Like customers in other industries, such as retail (Amazon), entertainment (Netflix), and transportation (Uber), consumers of healthcare feel empowered and are not only reacting to the desire and need for on-demand access but voicing their opinions in real time when they have a bad experience. This can place health systems at risk as we need to navigate around these challenges. Learn how Ochsner Health System incorporates a comprehensive digital and public relations strategy to overcome negative brand perception in this digital age. Led by: Giselle Hecker, director, National/Government Public Relations & Crisis, Ochsner Health System and Katherine Staiano, manager of digital content for Ochsner Health System

Room: Grand Salon B

3 – 4 p.m.

General Session – Fireside Chat

An Inside View: Lessons from the Las Vegas Shooting

In today’s world, we know the threat of a mass casualty event is possible in any location, business or municipality. Communications pro David Riggleman had years of FEMA training, a detailed crisis communications plan and a solid staff.  Still, when a gunman opened fire on a crowd of concert goers in
Las Vegas on the night of October 1, 2017, killing 58 with another 500 wounded and dozens hurt in the ensuing panic, David’s world was turned upside down. Join us for a fireside chat with the City of Las Vegas’ Communications Director to hear not only the tactics and approaches deployed, but the lessons
learned. David will be joined by Michelle Bono, APR, CPRC, from Tallahassee, whose own experiences with crisis communication and interviewing will help ensure a heartfelt and enlightening discussion.. Led by: David Riggleman, Communications Director, City of Las Vegas, Moderated by: Michele Bono, president/CEO of Bono Communications and Marketing, LLC.

Fireside Chat Sponsor: Firehouse Subs and the FPRA Jacksonville Chapter

Room: Salon E-F (Grand Ballroom)

4:15 p.m. – 5 p.m.

State Board Meeting

This is the final board meeting for FPRA’s 2018-2019 Board of Directors.

Room: Grand Salons C-D

4:30 p.m. – 5 p.m.

Zumba

Ready to work up a sweat? Join us for a special 30-minute Zumba class with FPRA member Alayna Curry, APR, a licensed instructor for more than 8 years. If you’ve never tried it before, Zumba is a type of dance fitness that uses music from around the world to get you moving. It’s easy to follow for people of any fitness level, as all the moves can be modified to your comfort. Come dressed in workout clothes and don’t forget your water and a sweat towel!

Dress: Workout Attire
Room: Meeting Room 1

5:05 – 5:35 p.m.

Foundation Board Meeting

This meeting is for the Board of Directors of the Florida Public Relations Education Foundation.

6 p.m. – 9 p.m.

Yacht StarShip

Set Sail with Us!

FPRA conference attendees and their guests are invited to board the Yacht Starship for a private sunset cruise. FPRA’s private charter, with its award-winning cuisine and service, will offer guests a fabulous networking experience while cruising Tampa Bay.

Your sunset cruise experience will be a great way to unwind after a jam-packed day of professional development. Guests will board the Yacht StarShip outside the Tampa Marriott Waterside Hotel & Marina, the host property for FPRA’s 81st Annual Conference. A fabulous buffet dinner is included as well great music for dancing, and there will be an opportunity for whiskey and wine tasting.

Register by May 10 All proceeds for this event will benefit the Florida Public Relations Education Foundation. This even is not included with full conference registrations and is considered an add-on.

Sunset Cruise Sponsor: Kissimmee Utility Authority

Dress: Resort Casual (Please note that worn or torn jeans, tank tops and flip-flops are prohibited.)
Board at Pirate Water Taxi/StarShip Yacht Dock – access from back of hotel (walking distance 2 minutes)

Tuesday, August 6

Professional Development Session Dress: Business Attire

7 a.m. – 5 p.m.

Registration Desk Open

Room: Convention Registration Desk, 2nd Floor

7:30 a.m. – 9 a.m.

Continental Breakfast

Room: Grand Ballroom Foyer

8:50 a.m. – 10 a.m.

Dillin Keynote

Lose Your Mine: Getting Ahead by Letting Go

Now is the perfect time to lose your “mine.” In a world and industry where owning outcomes, conversations and organizations is so vital, it’s easy to become obsessed with what we possess. After all, our teams, projects, resources and results are ultimately our responsibility. But what happens when we give up control and grab a hold of something stronger? Service. From Foot Locker and Kate Spade to Patrón Tequila and Grey Goose Vodka, Adrian shares lessons (and failures) on profitably leading brand and business transformations without becoming a jerk. Led by Adrian Parker, Vice President of Marketing, Patron Tequila and Grey Goose Vodka at Bacardi

Room: Salon E-F (Grand Ballroom)

10:15 a.m. – 11:15 a.m.

Counselors’ Network Breakout Session 2

CN members are invited to attend a members-only roundtable discussion with Adrian Parker.

Room: Grand Salons I-J

10:15 a.m. – 11:15 a.m.

Breakout Sessions

Ignoring Intuition: Developing a Data-Driven PR Program

Break through today’s cluttered media landscape by unearthing new insights and story hooks that transform good stories into great ones. Tell the story you never realized you had through data-driven PR, the process of using data to guide the strategy, messaging and storytelling of your communications campaigns. In this session, Ryan Cohn will share a variety of ways to structure your data-driven PR campaign, helping you craft new stories and customize pitches that rise above the noise. Say goodbye to gut instinct and eliminate the guesswork of PR campaign strategy forever. Led by: Ryan Cohn, Partner, Executive VP of Sachs Media Group

Room: Grand Salons C-D

Winning the Growing Hispanic Market via Transcreation

By the year 2042, the U.S. will be a minority majority nation, a growth driven largely by Hispanics. In Florida, this change has already occurred in many markets, and population trends continue to show a rapidly-growing Hispanic population throughout the Sunshine State. Learn the role culture (not only language) has in Hispanic purchasing and consumption decisions and why transcreations — rather than translations — is the winning approach for long-term success. This session will provide attendees with practical tools and tips for integrating the Hispanic market into public relations planning and strategies from the start. Led by: Wilson Camelo, president and chief marketing officer of Camelo Communication

Room: Grand Salon A

From Analysis to Action: Keys to Building an Effective Grassroots Movement

Captains for Clean Water is a 501(c)3 nonprofit organization that advocates for south Florida’s water conditions. The organization began as a group of fishing guides from Fort Myers that “had enough” of Florida’s poor water management practices. Through advancing education, awareness, and advocacy, learn how Captains for Clean Water has worked at the grassroots level to ensure that policymakers implement scientifically supported solutions to restore and protect marine ecosystems and Florida’s way of life for future generations. Led by: Capt. Daniel Andrews, executive director of Captains for Clean Water

Room: Grand Salon B

Make My Day: Writing that Wins – and Wows

Even in today’s digital world, writing remains a crucial skill for public relations professionals to master. This workshop will share storytelling techniques and other strategies for communicating in a vibrant, visual and authentic voice. It will include how-to lessons for cleaning up your copy and avoiding clichés, jargon and overused words. Learn the “seven deadly writing sins” and how to avoid them. Led by: Tracy Zampaglione, APR, public information officer for Orange County Corrections Department 

Room: Grand Salon G-H

11:30 a.m. – 12:40 p.m.

Lunch Session

I Didn’t Know You Could Do That and Make a Career Out of the Army!

Walk through time with Retired Col. Mitchell Marovitz and his 30-year career in communications for the United States Army. Learn about the increasing responsibility and changing technology of one man’s public relations journey in the military. Led by: Mitchell Marovitz, Ph.D., APR, chair of the Public Relations program at the Graduate School of the University of Maryland University College

Room: Salon E-F (Grand Ballroom)

12:45 p.m. – 1:15 p.m.

Chocolate Break

An FPRA Annual Conference tradition, this year’s Chocolate Break provides the perfect indulgence wedged between back-to-back insightful and informative general sessions. The Chocolate Break honors John Dillin, a self-proclaimed chocolate lover, who founded FPRA more than 80 years ago.

Room: Grand Ballroom Foyer

1:20 p.m. – 2:10 p.m.

General Session

Mind the Gap: Women’s Leadership in Public Relations

The PR industry is made up of more than 75% women, yet just 20% occupy the top jobs. So, how can we achieve better and quicker progress on empowering and moving more women into leadership positions? Using the results of focus groups and an industry-wide survey conducted by the Institute for Public Relations and KPMG, we’ll explore the drivers behind the male-female leadership gap that’s widely recognized across the business world and in our profession, including work-life fit, unconscious biases, workplace policies and practices. The presentation includes call-to-actions for both men and women, based on research, that can help organizations and practitioners take meaningful steps to improve diversity and inclusion. Personal stories from the experiences of industry executives and professionals will be shared. Led by: Tina McCorkindale, Ph.D., APR, president and CEO, Institute for Public Relations and Rebecca Rickert, director of global communications, Prudential Financial 

Room: Salon E-F (Grand Ballroom)

2:30 p.m. – 3:30 p.m.

Counselor’s Network Breakout Session 3

CN members are invited to attend a roundtable discussion with Michell Marovitz, Ph.D., APR.

Room: Grand Salons I-J

 

2:30 p.m. – 3:30 p.m.

Breakout Sessions

How to Use Self-Awareness as a Personal and Professional Asset

Learn how to use self-awareness as a personal and professional asset. This program will provide you with how-to action items for recognizing personality differences, communicating effectively and strengthening relationships. Presenter Hardy Smith will utilize personal stories, humor, motivation, a dose of tough love and audience engagement to reinforce key learning objectives. Led by: Hardy Smith, consultant and speaker

Room: Grand Salon A

Are Brands People? The Benefits and Pitfalls of Humanizing Your Brand on Social Media

In the past year, the trend of brand humanization has reached an all-time high. Learn how brands have progressively begun to humanize themselves on social media (primarily through Twitter) and new ways organizations will continue doing so in the future. This session will cover the benefits and pitfalls of humanizing brands as seen through the lens of Internet culture. Led by: Nathan Allebach, social media manager for Steak-umm

Room: Grand Salons C-D

Blog SEO: How to Get Your Owned Media Found

SEO has been around for more than a decade, and in that time, our relationship with today’s search engines has flipped. We’re no longer figuring out Google; Google is figuring out us. A blog post with five instances of a keyword can rank considerably lower than a blog post with just one. So, what’s the key ingredient? As more businesses invest in content creation and search engines sort through it all, blogs that offer the best answers — and the most trust — rank highest. And because good content is getting the respect it deserves, bloggers now have a demanding SEO to-do list. In this session, you’ll learn how to structure a blog, earn links to that blog, organize your blog into “topics” and create content that matches the “intent” of your target audience. Led by: Braden Becker, Senior Staff Writer for Hubspot

Room: Grand Salon G-H

Artificial Intelligence and PR: What You Need to Know

Artificial intelligence (AI), machine learning and big data have been discussed so much recently, they’ve become buzzwords. The concepts present many opportunities and challenges. It is imperative for public relations professionals to educate themselves on the subject and learn how to adapt. Join this engaging presentation in which Martin shares his journey of discovering what AI is and does, how it could impact public relations and what some of the benefits, opportunities and risks might be. Led by: Martin Waxman, MCM, APR, consultant, entrepreneur, owner of Martin Waxman Communications

Room: Grand Salon B

Education & PR: How to Create an Effective Strategy

In today’s abundance of data, finding the needle in the haystack is a common PR challenge. This workshop will cover what is needed to effectively boost your organization’s profile by understanding key strategies to benchmark against your competition and successfully engage your target audience. This workshop will also convey best practices to distribute positive content, prepare for any crises and anticipate solutions to reemerge with a new and enhanced profile. Led by: Erica Pagliarulo, Managing Director of Meltwater

Room: Florida Salons I-III

6 p.m. – 7 p.m.

Reception of the Presidents

Join fellow conference attendees for an elegant Champagne toast and reception with our Association’s current and former state presidents. Arrive early for pictures. Chapter group photos will be taken from 6 p.m. to 6:45 p.m.

Dress: Black Tie Optional
Room: Grand Ballroom Foyer

7 p.m. – 10 p.m.

Golden Image Awards Banquet

Join us for the 62nd Annual Golden Image Awards. Founded by FRPA, the Golden Image Awards have been a standard of public relations excellence recognizing outstanding public relations programs in Florida. This year’s theme is “Stake Your Claim in PR History.”

Dress: Black Tie Optional
Room: Salon E-F (Grand Ballroom)

Wednesday, August 7

Dress: Business Casual

8 a.m. – 11 a.m.

Registration Desk Open

Room: Convention Registration Desk, 2nd Floor

8 a.m. – 9:15 a.m.

CN Annual Meeting

Join your CN colleagues for the Counselors’ Network annual business meeting. During this meeting, members will review and discuss new and old business and will elect officers for CN’s leadership for the 2019-2020 FPRA year. A full breakfast will be provided.

Room: Grand Salon G-H

9 a.m. – 10:30 a.m.

Breakfast and Closing Session

Compelling Connections: How and Why Your Influence Matters

Learn Tim Walsh’s touching story behind his documentary, “OPERATION: Operation The Power of Play.” The film is about John Spinello, the creator of the beloved board game, Operation. In 1964, Spinello developed and sold the game rights to a toy manufacturer for $500. The game went on to sell more than 45 million copies. More than four decades later, Spinello lost his business, became ill and needed a surgery that he couldn’t afford. That’s when Walsh and fellow game designer Peggy Brown stepped in to help. A crowdfunding campaign they created raised more than $32,000 and was featured on “Good Morning America,” “NBC Nightly News” and more. In this presentation, Walsh will discuss the themes of play, connection and vulnerability, culminating in the claim that’s so clearly illustrated by Spinello’s story: Our influence matters more than we realize. Led by: Tim Walsh, author, game designer and filmmaker

Room: Salon E-F (Grand Ballroom)

10:35 a.m. – 11 a.m. 

Book Signing with Tim Walsh

Tim Walsh will have his book “Right Brain Red: 7 Ideas For Creative Success” available for signing.

Room: Salon E-F (Grand Ballroom)

10:35 a.m. – 11 a.m. 

Drawing for 2020 Annual Conference

We’ll close this year’s Annual Conference with our traditional drawing to see who will attend next year’s event free-of-charge. The 2019 FPRA Annual Conference will adjourn at 11 a.m.

Room: Salon E-F (Grand Ballroom)
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