Roy W. Reid, Jr., APR, CPRC, is a leading authority on trust, public relations, business communications, and marketing. Named one of the “Top 100 Thought Leaders Influencing Trusted Business Behavior” by Trust Across America/Trust Around the World, he received a Lifetime Achievement Award from the organization for his original work in the areas of personal and organizational trust. He is the Executive Director of Communications for AdventHealth, one of the nation’s largest healthcare systems. Throughout his career, Roy has worked with Fortune 500® companies, major healthcare organizations, entrepreneurs, professional service firms, and public agencies to create critical communication, helping organizations achieve their objectives. His work has been at the forefront of Central Florida’s growth, regional planning and community transformation. A sought-after keynote speaker, Roy is the co-author of The Trust Transformation, an evidenced-based training program, published through AdventHealth Press with Dr. Omayra Mansfield in 2018. Roy is an alumnus of the University of Central Florida (UCF) and a member of the Nicholson School of Communications Hall of Fame.