FPRA’s most exciting event of the year
is complete! Read blogs from the Conference.
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Register today for the premier public relations development event of the year. Communication and marketing professionals will gather for unparalleled communications training and professional development from August 6-9, 2023, in Orlando at the Waldorf Astoria to hear from world-class speakers and thought leaders covering topics to help communication professionals and their teams to be better prepared for today’s and tomorrow’s communication challenges.
This year’s conference is titled Convergence: 360° of Public Relations and will focus on all aspects of the PESO™ (Paid, Earned, Shared, and Owned) model. Kicking off this year’s conference will be the founder of the PESO™ model and author of “Spin Sucks,” Gini Dietrich. She’ll show you how to build your foundation using the four media types, where to start, metrics to track, how to report result and more.
Also included in this year’s topics are AI and communications, led by Martin Waxman, who has been at the forefront of AI and communications for communicators and how to be Crisis Ready led by Melissa Agnes who is the leading authority on crisis management and preparedness.
These topics and much more will be covered at the Florida Public Relations Association’s 84th conference. Sign-up today and accelerate your career!
SPEAKERS
Dillin Keynote
GINI DIETRICH
Founder and CEO
Arment Dietrich, Spin Sucks Pro and the Spin Sucks blog
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Keynote
MARTIN WAXMAN, MCM, APR
President
Martin Waxman Communications and Instructor, LinkedIn Learning
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Keynote
RADINA RUSSELL
U.S. Corporate Practice Chair & General Manager
Atlanta Southeast Market, Edelman
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MARK ROTTENSTEINER
Accounts Director
The Agency, University of Florida
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JOEL STALEY
Founder/CEO
JCS Communications, LLC
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ARIK HANSON
Principal
Arik Hanson Social Media
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JARRYD BOYD
Director of Brand Communications
Hinge
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ELLIOTT MCLAUGHLIN
Key Account Director / Team Lead
PHMG
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ELISE RAMER, APR, CPRC
Vice President of Corporate Communications and Public Relations
Premier Sotheby’s International Realty
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JOE AND CHAD MCLEOD
Co-Founders
McLeod Communications
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DENISE SPIEGEL
Vice President of Communications
Visit Orlando
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LAUREEN MARTINEZ, APR
Vice President, Marketing & Communications
Orlando Economic Partnership
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DR. PATRICIA WHALEN
Consultant and Adjunct Professor
Florida International University professor
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Reserve Your Room Now at the Waldorf Astoria Orlando for the 2023 Annual Conference
From the endless sophistication of the Waldorf Astoria to the fun of the lazy river and waterslides at the adjoining Signia by Hilton, this property offers accommodations and experiences you won’t forget. As always, the FPRA conference rate offers you significant savings, so book your room early and don’t miss out!
Room Rate: $165, plus tax, per night
Resort Fees: This is an OPTIONAL fee of $45 per room, per night. It includes: two bottles of water daily, access to the Waldorf Astoria Golf Club practice facility, 20% discount on spa treatments at the Waldorf Astoria Spa, 20% discount on apparel and merchandise at Waldorf Astoria Golf Club Pro Shop, and free golf club rental after 2 p.m.
Valet Parking: $25, plus tax, per day (discounted from $40 per day)
Self-Parking at Signia: $15 per day, plus tax, (discounted from $30 per day)
The deadline to book is July 14, 2023.
About the FPRA Annual Conference
Our conference brings together PR professionals from across the state to hear from world-class speakers hailing from top global corporations, powerhouse industries and national public relations and marketing firms. From golfing to fire pit gatherings, decadent chocolate breaks and more, conference attendees are also able to connect and unwind with their professional peers representing industries such as government, healthcare, technology, tourism, public utilities, law enforcement, finance, education, nonprofit and agencies. In addition, our conference provides several exciting platforms for PR professionals to be recognized for their good works and accomplishments, whether that comes in the form of receiving a Golden Image Award or being recognized for earning the APR and/or CPRC credentials.