In Professional Development

Tessa Frederichs, FPRA Space Coast Chapter Treasurer

The Space Coast chapter’s May program The Role of Public Relations in Philanthropy focused on the rebranding efforts of a local nonprofit, including the revision of materials, Web site and agency logo. Additionally, our guest speaker Rosalind Weiss, Marketing and Development Administrator for Brevard Achievement Center, and President of the Space Coast Chapter of the Association for Fundraising Professionals, spoke about tailoring donation requests to the audience and went into detail about messaging that resonates with specific age groups. Weiss shared with the group advice she incorporated into her career, “write less like Einstein and more like Oprah.”

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