Laureen Martinez, APR
Vice President, Marketing & Communications, Orlando Economic Partnership
Laureen Martinez, APR, is responsible for the Orlando Economic Partnership’s overall strategy that positions the region as a national leader in advancing broad-based prosperity. She also manages the regional business brand, “Orlando. Unbelievably Real,” a new initiative, in partnership with Visit Orlando, aimed at building Orlando’s reputation as a premier destination from a quality of life, business and leisure perspective.
Laureen has more than 20 years of experience in journalism and communications. Prior to joining the Partnership, she helped develop and implement strategic internal and external communications campaigns for Orange County Government as the assistant manager of communications. While there, she oversaw media relations, social media engagement, led the County’s emergency communications team and supervised the production of internal and external publications including the award-winning Orange County website.
Laureen has also worked as the chief public relations officer for the American Red Cross Mid-Florida Region. She served as the main spokesperson of four chapters within Central Florida and covered a territory of 13 counties. Laureen managed government and community outreach, oversaw the creation of the Spanish language website and introduced social media planning as part of the overall communications strategy for the region. In 2009, Laureen was selected to be a member of the American Red Cross Advanced Public Affairs Team, which deploys to disasters across the country. In 2011, she earned recognition for her work in crisis communication during the relief effort that brought thousands of survivors of the Haiti earthquake to Orlando and Sanford when she was awarded the Florida Public Relations Association Image Award by the Orlando Area Chapter of FPRA.
Laureen began her career as a television reporter and covered stories such as the Beltway Sniper shootings in the Greater Washington, D.C. area, the attacks of 9/11, the aftermath of the Virginia Tech massacre, and she has interviewed personalities of note including President Jimmy Carter. She’s been recognized with top honors for her coverage of breaking news by the Virginia Associated Press and was part of a team that received an Edward R. Murrow Award for Excellence.
She holds a bachelor’s of science degree in telecommunications from the University of Florida.