In Professional Development

The Role of Public Relations in Advocacy

~ A Special Professional Development Webinar~

The Role of Public Relations in Advocacy
A web-based professional development opportunity brought to you by FPRA.

Almost all public relations professionals will be faced with the task of being an advocate at some point in their career. Whether it’s garnering support for a cause, an initiative, a piece of legislation or even an industry, escaping the advocacy roles of public affairs and lobbying, two functions of the PR profession, is highly unlikely.To learn what a successful advocacy campaign looks and feels like, tune into FPRA’s upcoming iCast: The Role of Public Relations in Advocacy, via the Internet. Facilitating this panel-led presentation is FPRA’s VP of Professional Development Cindy Rodriguez.Your takeaways from this FREE, for FPRA members only, professional development opportunity, which is case-study based, will be:

  • 10 Rules of Engagement
  • The Keys to Successful Messaging
  • How to Measure & Evaluate Progress Along the Way
  • Appropriate Methods for Communicating Results & Next Steps


On May 30 from noon to 1:30 p.m. FPRA members will be able to watch, via streaming video, FPRA’s iCast titled: The Role of Public Relations in Advocacy. This professional development opportunity is free to FPRA members only.

This iCast can only be accessed on the member log in page called Active Members. If you’re a member and can’t remember your FPRA website user name and/or password, please contact the State Office by clicking here. Just ask for your password and this information will be emailed to you within one business day.

Roy Reid, APR, CPRC, is a leading authority on improving results by improving relationships through a greater emphasis on cultivating trust. He works with business leaders and organizations as a counselor, strategist and coach to grow, maintain and protect their interests.
With more than two decades of public relations/public affairs experience, his clients include Fortune 500® companies, private companies, entrepreneurs, professional service firms and public agencies. Roy helps clients assess risk and issues within the organization and in the marketplace, and then develop strategies to manage them.
Colleen Thayer, APR, CPRCColleen Thayer, APR, CPRC, is the Public Affairs Bureau Chief for the Southwest Florida Water Management District. In this capacity Colleen steers legislative policy and funding for the District at both the state and federal level. Her bureau also encompasses advocacy at the local government level, and planning and economics for the District.Colleen has more than 19 years in government affairs and advocacy, working at the legislative level for a Congressional representative, in the state House and Senate, and as the public and government relations director for a regional not-for-profit agency in southwest Florida.
Susan Ennis, APR, CPRCSusan Ennis, APR, CPRC, president and founder of EnSpire Communication Consultants, combines more than 20 years experience in business development and marketing communications with expertise in public relations to create powerful communications solutions for client organizations. She regularly counsels senior-level executives in the areas of corporate communications, reputation management and social responsibility.
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