St. Augustine hosts an estimated 5 million visitors annually, so why did a single, two-day event that was to draw “only” 25,000 people involve so much planning? The event was the Gentlemen of the Road Stopover in St. Augustine featuring headliners Mumford and Sons and the event offered new challenges and new opportunities equally. Paul Williamson, public affairs director for the City of St. Augustine, led a small group of communication professionals in what is generally regarded as a very successful campaign that was essential to the overall success of the event. Paul will offer a brief overview of the event and how relying on the basics proved the right way to build a communications plan.
Join FPRA Jax on Thursday, November 14 from 11:30 to 1 p.m. for this special luncheon on the campus of Flagler College in the newly-renovated Solarium. The Solarium is the fourth floor parlor atop the former Hotel Ponce de Leon, and had been closed to the public for more than four decades. Flagler recently completed a $2.3 million restoration of the Solarium.
The Solarium boasts a breathtaking panoramic view of the city. Floor-to-ceiling windows on all four sides allow sunlight to pour into the vaulted space flanked by roof terraces and twin towers that rise above the St. Augustine skyline.
The Solarium’s renovation completes the college’s restoration of the Ponce, which is a National Historic Landmark. Built by Henry M. Flagler, industrialist, railroad pioneer and co-founder of Standard Oil, the Ponce first opened in 1888 and is celebrating its 125th anniversary this year.
Join us for this special field trip to Flagler College and lunch in the Solarium. Visit with current communications students at the lunch. Paul Williamson has close ties to the college and is an active alumnus.
FPRA Members: $20
Thursday, November 14, 2013 11:30 AM – 1:15 PM
The Solarium at Flagler College
74 King Street, St. Augustine, Florida 32084
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