In 2011 Annual Conference, Monday

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Welcome to the most valuable professional development event of the year, the 73rd Florida Public Relations Association’s Annual Conference. It is hard to believe a year has passed since I took the stage at the end of conference and encouraged everyone to return to the beautiful Naples Grande Beach Resort. I’m so glad you are here!

It wasn’t easy choosing a theme, but with rapid changes in our profession and our society as a whole, it made sense to take a journey through the “Evolution of Public Relations.” But even as our strategies and tactics may change thanks to advances in technology, it’s important that we build relationships and keep “people” in public relations!

PR 2011: The Evolution of Public Relations became a reality with the help of an incredible committee. These FPRA members helped find sponsors, speakers, and helped me with words of encouragement and support! Join me in thanking them!

Enjoy your day!

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