In 2011 Annual Conference, 2011 Conference - Tuesday


If you follow all the college football preseason polls and predictions, you already know that the Florida State Seminoles are expected to be one of the top teams in the country this season and are not expected to lose too many games. One matchup that they have already lost recently is the fight against Seminole High School, to stop their use of the Seminole name (and logo) as a mascot. Margi Baskerville Nanney gave a wonderful inside story on how Southeast High School (David) took on Florida State University (Goliath) and won.

It all started with a letter……

On August 23, 2010 the School District of Manatee County received a letter from The Collegiate Licensing Company stating that the school district had ten days to stop using the Seminole logo and specific wording of SEMINOLES, NOLES and spear design. The Collegiate Licensing Company sent 200 similar letters throughout the country that same day. Only one school district fought back and that was Manatee County.

The Matchup:

Florida State University                                           Southeast High School
Tallahassee, FL                                                      Bradenton, FL
Founded in 1851                                                     Founded in 1959
40,000 Students                                                     1,350 Students

Southeast High School’s case:

  • Who owns what?

“They were aware of Southeast’s use of the logo for many years and never had issues with it…after that long, there is no issue with the use of the marks.” – John Bowen, Manatee School Board attorney

What Southeast Did:

  • Command the media and tell the story to the masses
  • Press conference two days after initial letter was received
    • Involved Superintendant, students, athletes
    • Garnered national coverage
    • Used the football history between the two schools:
      • Coaches: Florida State’s Bobby Bowden and Southeast’s Paul Maechtle. The two coaches worked together for years during recruiting, etc.
      • Former Southeast students who went on to star at FSU: Peter Warrick and Adrian McPherson
      • In 1994, Southeast’s band played during a FSU football game (in full gear and logos)
      • Refused to accept the deal of phasing the logo out in five years

The Final Score:

  • November 12: Agreement was reached for Southeast to have perpetual use of the logo and Seminole name.

David 1 Goliath 0

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