Welcome to the 72nd Florida Public Relations Association (FPRA) Annual Conference, and congratulations on making this important investment into your career! Now more than ever, it is crucial to enhance your value as a public relations professional and make significant contributions to your organization.
In the most recent FPRA Benchmark Survey (Feb. 2010), 95 percent of the respondents reported that they have direct access to the top decision maker in their organizations. What do you bring to the executive table of your organization? The most effective public relations executives know more than just communications, they also understand the business of their company. This year’s conference will focus on The Big Picture: Bringing Public Relations Strategy and Leadership Into Focus. Our sessions will help to enhance your business and leadership skills while honing your strategic thinking. In essence, we want to expand your horizons and enable you to “see” The Big Picture and how your public relations programs fit into the picture and positively affect it.
We have done everything possible to respond to your feedback to make this year’s annual conference meet your needs – from more time for networking — to more national-caliber speakers and topics. We also kept several things that you liked, such as the Cyber Café and the presentations on USB drives.
Many, many thanks to the wonderful committee that came together to put this signature event together, including:
Adrienne Moore, APR, CPRC
Amelia Bell, APR
Chris Gent
Cheray Keyes-Shima, APR, CPRC
Cheryl Garn
Courtney Holmes
Devon Chestnut
Erin McLeod
Erin Morton, APR
Jay Rayburn, Ph.D., APR, CPRC, Fellow PRSA
Jenny Highlander, APR
Joe Hice
Julie Frey, APR, CPRC
Karen Smittle, APR, CPRC
Kathleen M. Giery, APR, CPRC
Kathleen Taylor, APR
Lanette Hart, APR, CPRC
Lorraine McGill
Jamie Melendez
Nancy Walsh, APR
Paul Ramey, APR
Rick Oppenheim, APR, CPRC
Sharon Arnold
Sheridan Becht, APR, CPRC
Steve Shepherd
Susan Naugle
Terrie Ard, APR, CPRC
Trista Wallace, APR
Valerie Riley, APR
If there is anything we can do to make conference more enjoyable for you, please don’t hesitate to let this team know. Now sit back, get focused and get ready to see The Big Picture!