700 Catalina Dr
Daytona Beach, FL, US
32114 Dennis McGee Room
The Volusia/Flagler Chapter of the Florida Public Relations Association (FPRA) will welcome Heather Files, Executive Director of the Halifax Historical Society Museum as the guest speaker at our October professional development luncheon!
Files started with the Museum in 2020 and currently serves as the Executive Director and will talk on the topic, “Rebranding Strategies: Updating Your Company without Losing Your Audience.” Prior to the Halifax Historical Society, Files worked in the food service industry, specifically fine dining for many years.
The Halifax Historical Society was founded in 1949 to gather, preserve, and present the history of the Halifax River area to educate the public. The museum’s permanent exhibits showcase the history of the greater Daytona Beach area, from Ormond Beach through Ponce Inlet and Port Orange (known as the Halifax Area, after our river), the museum’s timeline begins with artifacts dating from 2,500 to 5,000 B.C.E.