https://www.eventbrite.com/e/hurricane-preparedness-session-1-june-2-tickets-634163910327?aff=odeimcmailchimp&mc_cid=7f7c8db267&mc_eid=2ba6772476
In this session, April Salter, APR, CPRC, will share tips to strengthen your crisis planning, whether you work for local government, a local business, corporation or nonprofit, or are a concerned community member. In addition to providing a crisis communications framework for any crisis, she will provide resources and private sector planning tools to be aware of in the event a natural or human-made disaster occurs in your community.
April is a veteran communicator during natural disasters and counsels CEO’s and teams during crises. She grew up in Key West, where hurricane planning was often ignored, and worked at a senior leadership level in state government when Hurricane Andrew hit Homestead as a Category 5 storm in 1992. April worked in both the private sector and local government in the aftermath of Hurricane Michael, a Category 5 storm that hit Mexico Beach in the panhandle in 2018. She pioneered the use of electronic billboards in emergencies in Florida during the 2004 hurricane season when the state was smacked by four different hurricanes within a six-week period. This practice is still used as a FEMA Best Practice case study. Most recently, April and the SalterMitchell PR team created and managed the state Department of Health’s COVID-19 website which has received more than 12 million visits since 2020.
April is the founder and CEO of SalterMitchell PR, an agency grounded in local communities in Florida. She is co-host and executive producer of the Fluent in Floridian podcast, which features the brightest leaders in the Sunshine State. She is a longtime member of FPRA and is currently the president of the Florida Public Relations Education Foundation.
Additional hurricane preparedness virtual sessions throughout the month of June will be announced soon.
*Zoom meeting link will be emailed the morning of the event.