October 22, 2020 @ 12:00 pm – 1:00 pm
Zoom Virtual Presentation
Free for Members; $10 Non-Members; $5 Students
Barbra Hernandez, APR, CPRC

No matter where you are in your career – no matter the stage of evolution of your business – you already have a wealth of experience, passion and knowledge that probably isn’t being promoted to its full potential. Understanding those resources is the first step in building a thought leadership platform. A strong thought leadership program creates an affinity for your personal or business brand, enables your content to start a conversation early in the communications journey and develops a higher level of intimacy with your audience.

This session will provide insight into the tools necessary to build a thought leader platform for you and/or your organization. It will explore some key tactics in creating thought leadership that will drive results including:

Identifying topics that align with your brand
Designing the questions customers and prospects are asking and answer them in multiple formats
Creating value in the process
Providing the type of information a reader will want to pass on or comment about to others.

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