The data we collect via surveys and other methods shouldn’t just go into a spreadsheet and be forgotten. Survey data from our internal and external audiences can reveal how to craft effective key messaging; drive action on your campaigns; and truly understand who you’re messaging.
When you conduct a survey or other research, how do you use the data you’ve gathered? Brian Schoedel of Testimonial Tree, Inc. will share how to use collected data effectively for your PR efforts.
Who should attend?
PR and marketing professionals looking to use data to show ROI for their efforts
Small business professionals looking to see how survey numbers can translate to customer numbers
Students looking to learn how PR professionals use numbers to support their work