FPRA’s annual Nonprofit Day is an opportunity for Southwest Florida’s philanthropic organizations – and those interested in learning more about SWFL’s charity landscape – to gather and learn from local industry experts on topics to enhance your community reach and impact.
Storytelling is one of the most effective ways to communicate and can be defined as “an interactive art of using words and actions to reveal the elements and images of a story while encouraging the listener’s imagination.” During this unprecedented time, the art of storytelling is crucial, reaching and engaging your audiences when we can no longer physically be with them. Studies have shown that effective storytelling will actually affect a listener or reader’s brain—it activates more areas of the brain than purely factual content. Also, as an audience listens to or reads a story, they will put themselves in the protagonist’s shoes, and areas of the brain will light up as if they are experiencing the story themselves.
In other words, storytelling is important to public relations strategies because it allows companies to better connect with their audience and ultimately stimulate the audience’s feelings, ideas, and attitudes to align with their marketing goals.
This year’s Nonprofit Day theme, “The Art of Distanced Storytelling ” will focus on providing attendees usable information on how to enhance current campaigns and use the art of storytelling in their public relations strategies for better donor engagement and retention. Speakers will be announced soon.
Speakers: Details Coming Soon