Southwest Florida Chapter presents “Crisis, Not Disaster” a real-time exercise in PR planning and response for emergencies.

A crisis hitting your organization is scary. Even scarier? Every communicator needs to be prepared for anything. While you can’t anticipate what happens, you can gain the basic skills and best practices to help you and your organization communicate through a crisis, no matter what that crisis is.
This tabletop event will include a small-group setup, led by crisis communications experts from a variety of industries:
You’ll tackle real-life scenarios any PR professional could be faced with in their careers and leave with takeaways on how your next crisis doesn’t have to be a disaster.
Who should attend?
– Experienced PR professionals looking to expand their crisis PR knowledge
– Professionals new to the field and ready to get started on the right path to effective PR planning and response
– Anyone unsure of where to start with creating a crisis communications response plan for your organization