January 12, 2021 @ 11:30 am – 1:00 pm
In-person (15 max registrations) and Zoom.
24301 Walden Center Dr Suite 300
Bonita Springs
FL 34134* Virtual: Zoom (link will be sent prior to event)
$15 members - $20 non-members; $5 Students
Heather Doane, APR

At our first-ever hybrid in-person/virtual event, you’ll hear from two speakers – one in-person and one virtually – discussing how to build relationships with the media to tell your story – and then how to use digital marketing methods to amplify it even further.
As public relations professionals, we all know the power of PR to tell our stories, sway an audience and get coverage for events and campaigns. But first you’ve actually got to get the attention of the media outlets you want coverage from! How do you do that as media outlets shrink and competition for attention grows? Hear from veteran editor David Plazas, currently the Opinion and Engagement Editor at USA Today Network Tennessee and longtime editor at The News-Press Media Group, on his tips for providing content that journalists want to write about.
Then, learn from digital marketing expert Kevin Johnson how you can truly make your message go further using the PR you’ve earned mixed with paid digital media strategies for any budget.

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