July 21, 2020 @ 7:30 am – 9:00 am
Virtual professional development luncheon
$10 for Non-Members Free for Members & Students
Stephanie Pettis, APR, CPRC

Communicating effectively during a crisis requires total honesty, a steady hand, and the ability to call the shots with limited information. As a communications professional, your principal, organization, or client will look to you to ensure their message provides value, creates security, and strengthens their position as a leader and trusted source of information. No emergency is solved in a vacuum and during this presentation, we’ll discuss the five key principles that will prepare you and your team for success as you navigate the next disaster.

Key Principles For Effective Crisis Communications
• Get the facts first
• Establish a battle rhythm
• Gain trust and credibility through predictability
• Manage the flow of information
• Get everyone talking – the roundtable approach

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