In
When:
May 20, 2020 @ 8:00 am – 9:00 am
2020-05-20T08:00:00-04:00
2020-05-20T09:00:00-04:00
Where:
https://www.eventbrite.com/e/fpra-may-virtual-meeting-facebook-ad-optimization-and-ab-campagins-tickets-103706518990
Cost:
Members Free; $5 non-members
Contact:
FPRA Dick Pope/Polk County Chapter
863-445-1690

In this time, connecting with your audience through digital channels is more critical than ever. Social media use has doubled during the pandemic. Amy Dobson, Owner and Chief Creative Officer for Metta Digital Marketing, will guide you through 5 critical tips to optimizing the ever-evolving landscape of Facebook advertisement. Also, Amy will share the benefits of split testing (A/B campaigns) and how to identify ad variables to increase conversions. Discussion points will include ad objectives, creative, audience, determining split test variables, and post-campaign data analysis.

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