Kayla O-Brien Media presents Why Your Brand Needs Tik Tok. Viewers retain 95% of a message seen in video and only 10% of what they read in text. Generation Z constantly watches mobile video, making TikTok’s format of short clips the perfect way to capture their attention and amplify your brand.
The Lake County Florida Public Relations Association (FPRA) Chapter invites the public to a free virtual lunch and learn, “Why Your Brand Needs TikTok,” presented by Kayla O’Brien Media. The event will be held at noon on June 17 on Zoom. RSVP to firstname.lastname@example.org to attend.
While many write off TikTok off as a dancing app for teens, it’s so much more. TikTok is one of the fastest growing social media apps in the world. We’ll talk about how to best use it to promote your business, skill or industry using real examples. Then, we’ll dive into the most important question: how to convert followers into customers.
O’Brien is an Emmy winning video producer who has worked for more than a decade creating engaging content both online and for television. She’s worked at legacy outlets including WFTV, FOX 35 News and the Orlando Sentinel, as well as a media startup called Pulptown. O’Brien believes that video is one of the best ways to connect and create brand loyalty for life. The good news is that video storytelling is no longer reserved for Hollywood directors and large advertising firms.
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